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Costa Coffee – Made with Heart University

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Called of Made With Heart and developed by WPP Open X and led by VML London, the campaign encourages consumers to embrace everyday moments with greater intention, pitching coffee as more than just a lovely hot - or cold - drink.

Directed by Tony Barry through Knucklehead, the two-spot campaign features, in one spot [above], a mother saying goodbye to her daughter as she waits for her train to head off to university, and in the other [below] a driver who needs to make "one more delivery", which turns out to be his significant other being dropped off at work... with a morning coffee, of course. Both stories demonstrate the simple, yet meaningful, ritual of sharing a Costa.

Costa Coffee – Made with Heart Delivery

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“As market leaders, we know that coffee is more than just a drink — it’s a deeply ingrained part of people’s everyday lives,” said Cecile Angrand, Global Chief Marketing Officer at Costa Coffee. “It’s the comforting start to a busy day, the pause between meetings, the moment of connection between friends or colleagues. At Costa Coffee, we believe these moments matter, and they deserve coffee that’s crafted with genuine care, quality and passion. Made With Heart reflects our commitment to putting people and purpose at the centre of everything we do — from how we craft our drinks to the experience we create for every customer, every day.”

“With Made With Heart, we set out to capture the emotional richness of everyday coffee moments. It’s not about the product alone — it’s about how that coffee fits into real people’s lives, their routines, their relationships,” added Simon Lloyd, Deputy Chief Creative Officer, EMEA at VML “We wanted to tell stories that feel authentic, intimate and recognisable. The campaign reflects Costa Coffee’s shift toward a more human, emotionally connected brand narrative, and we’re proud to have helped bring that vision to life.”

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