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Creative director Jeff Lam joins Los York
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Independent multidisciplinary creative company adds top industry Creative Director to its team of global nomads of the arts.
Los York, the acclaimed independent multidisciplinary creative company, announces the addition of Jeff Lam to its leadership team as Creative Director.
Known for his boundary-pushing creative direction across fashion, music, sports, and culture, Lam brings a decade-plus of award-winning experience to the studio’s rapidly expanding creative roster.
Lam joins Los York from TBWA\Chiat\Day, where he spearheaded marquee campaigns for Gatorade and Levi’s. He notably led the relaunch of the brand’s iconic Is It In You? campaign, featuring a culture-shifting appearance by Kendrick Lamar, the first musician ever positioned as a Gatorade athlete. He was also behind viral campaigns like the HO77YWOOD sign for Luka Dončić, and the WNBA opener film starring Caitlin Clark, generating massive cultural resonance across digital and traditional platforms. On Levi’s, he helped secure the business and launched the energetic This Floor is Yours campaign with Kaytranada, spotlighting the brand’s style-forward evolution through music and dance.
Prior to TBWA, Lam served as Creative Director on Activision at 72andSunny, delivering Call of Duty’s most successful launch campaign to date. His earlier work at Wieden+Kennedy in Amsterdam saw him lead Nike EMEA’s creative efforts across multiple sports verticals, helping redefine Nike’s presence across the European market.
“Jeff is a total standout,” said Scott Hidinger, Executive Creative Director at Los York. “We’ve been on the hunt for a creative mind like Jeff. After reviewing hundreds of candidates, Jeff immediately felt like a true fit with Los York, not just on paper, but at a DNA level. He brings blue-chip brand advertising experience, but with a mindset built for the kind of work Los York is known for.” Lam’s creative ethos, fusing culture, storytelling, design, and technology, perfectly aligns with Los York’s multidisciplinary model.
“I’m thrilled to be joining the team at Los York, a studio I’ve admired for years for its fearless creativity and uncompromising craft,” said Lam.
“In a time when brands need to move at the speed of culture, Los York’s unique model, which combines strategic insight, world-class creative, and end-to-end innovative production under one (metaphoric, remote) roof, puts us in the driver’s seat. Agile and bold, LOS YORK isn’t just reacting to culture, we can shape it.”
Lam’s work has earned top honours at Cannes Lions, D&AD, The One Show, ADC, Clio Awards, and Effies. With an eye always on what’s next, his arrival at Los York signals an exciting chapter for the studio as it continues to evolve how brand stories are created, told, and felt.
