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A strong showing of self-produced, low-budget music videos challenged the grip of major labels at the fourth edition of the Videoclip Italia Awards, which took place in Milan for the first time on May 17, 2025.

The awards ceremony, hosted at Base Milano and preceded by industry panels and networking sessions, celebrated outstanding projects chosen by an international jury of music video professionals.

Lamante and director Nicolò Bassetto emerged as the night’s big winners, taking home three awards for Non chiamarmi bella, a playful and ironic feminist anthem that claimed Best Italian Music Video, Best Alternative Video, and the Student Jury Award. The duo had previously won Best Alternative Video last year with L’ultimo piano.

Pop icon Damiano David and rising artist Novze also saw strong recognition. David’s Silverlines produced by Partizan won Best Pop Video and Best Production Design, while Novze’s J’existe, directed by Marco Pacchiana, earned awards for Best Cinematography, Federico Di Maria and Best Editing, Leo Ferrari.

Damiano David – Silverlines

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Simone Peluso was named Director of the Year (Vision Award, in partnership with Kodak and Panalight), thanks to his versatile work across both mainstream and experimental visuals, from Angelina Mango’s pop productions to the raw aesthetic of Me, July.

In the Best Young Director category (under 25, sponsored by Hollyland), Gabriele Redaelli from Milan took the prize, while animation pioneer Donato Sansone won Best Rock Video for his surreal work on Water Tanks by I Hate My Village.

Independent productions had a standout year: The Frog’s Larry, shot on a tight budget by Federico Munari, won Best Low Budget Video, while the Extraclip section, dedicated to hybrid formats like short films and documentaries for musical storytelling, was claimed by Giada Bossi for Chiamare casa sempre lo stesso posto, an ambitious 18-minute piece created with avant-pop artist Arssalendo, which was also nominated at the last UKMVA.

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The 2025 edition marked a clear shift toward fresh talent and creative independence, while established production house Borotalco collected three trophies in technical categories, with Billboard Italia also awarding them for Tuta Gold by Mahmood, directed by Attilio Cusani.

Among major labels, Universal Music, Island Records led the way with five awards, confirming their visual strategy, while Sony Music followed with two.

Festival directors Alessio Rosa and Nicola Marceddu stated: “This year’s winners show how an international jury can highlight creativity and vision over name recognition or industry status. We're proud to support a new generation of directors and craftspeople who are reshaping the music video language.”

See a full list of winners here.

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