Dacia gives a helping hand
A new campaign for the Romanian car brand highlights the power of receiving a helping hand, whether it's on foot, on water or in a Dacia Duster.
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Credits
View on- Agency Publicis Conseil/Paris
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- Director We Are From LA
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Credits
View on- Agency Publicis Conseil/Paris
- Director We Are From LA
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Credits
powered by- Agency Publicis Conseil/Paris
- Director We Are From LA
Dacia's new campaign casts its 4x4 vehicle, the Duster, as a car that can lend a helping hand, not only the driver, but everyone around them.
Created by Publicis Conseil Paris and directed by Pierre Dupaquier of We Are From LA, the film features a variety of athletes — runners, skaters, swimmers, kayakers, and climbers — each accompanied by a 'helper'; a dedicated coach or trainer present at every step of their achievements to lend a helping hand when needed.
In the campaign, which is set to the emotionally charged song People Help The People, performed by British artist Birdy, these helpers mirror the role of the Duster itself: a reliable and powerful companion that is ready to accompany you on any adventure and help you push beyond your limits.
