David Beckham’s guilty pleasures
Pepsi MAX returns with a new iteration of its 'Thirsty For More' platform, with Becks endorsing the value of doing the things that make you happy however inconsequential they might seem.
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Credits
View on- Agency Springtime
- Chief Creative Officer Santiago Luna Lupo
- Chief Creative Officer Patricio "Pato" Elfi
- Managing Director Natalia Gamarra
- Creative Belen Arregui
- Creative Alejandro Munoz Bottas
- Head of Production Camila Perez Mollo
- Post Producer Esteban Malvarez
- Talent David Beckham
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Springtime
- Chief Creative Officer Santiago Luna Lupo
- Chief Creative Officer Patricio "Pato" Elfi
- Managing Director Natalia Gamarra
- Creative Belen Arregui
- Creative Alejandro Munoz Bottas
- Head of Production Camila Perez Mollo
- Post Producer Esteban Malvarez
- Talent David Beckham
Created by Springtime, the lively ad zips through a montage of scenarios in which various enthusiastic revellers are engaged in what could be construed as wasting time or opportunities.
The former Golden Balls legend, who has been involved in Pepsi marketing for two decades now, then chimes in with the maxim that “If you love it, it's never a waste” while glugging his favourite soda.
There will be a more UK-focussed version of the spot dropping 8 May, along with a series of activations in unexpected locations around the country, including the Thirsty For More Challenge, will see Pepsi MAX offering passers-by the chance to seize the moment and do something they really want to enjoy – but with a twist!
Beckham commented: “It’s always great working with Pepsi – we’ve been
making campaigns together for well over 20 years now and have produced a lot
of great work in that time. I enjoyed shooting this latest campaign and I’m
excited for what’s to come.”
