DDB Paris crushes it for VW
In an utterly delightful spot showcasing the brand's commitment to recycling, a sad old Golf 2 heads to Car Paradise.
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Credits
View on- Agency DDB/Paris
- Production Company Quad Productions/Quad Group
- Director Julien Beuvry
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Credits
View on- Agency DDB/Paris
- Production Company Quad Productions/Quad Group
- Director Julien Beuvry
- Executive Producer Solene Chalmey-Meysselle
- Sound/Music Studio 5 (In-House at DDB/Paris)
- Audio Engineer Alexandre Vicart
- Audio Engineer DDB/Paris
- CEO/Chief Creative Officer Alexander Kalchev
- Art Director Julien Beuvry
- Copywriter Sonia Dos Santos
- Producer Lucie Daumas
- Sound Producer Cedric Boit
- Sound Producer Clement Reynaud
- Music Supervisor Marine Cremer
- DP Martin Roux
- Editor Martin Achard
- Post Producer Victor Rabier
- Colorist Arnaud Laurent
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Paris
- Production Company Quad Productions/Quad Group
- Director Julien Beuvry
- Executive Producer Solene Chalmey-Meysselle
- Sound/Music Studio 5 (In-House at DDB/Paris)
- Audio Engineer Alexandre Vicart
- Audio Engineer DDB/Paris
- CEO/Chief Creative Officer Alexander Kalchev
- Art Director Julien Beuvry
- Copywriter Sonia Dos Santos
- Producer Lucie Daumas
- Sound Producer Cedric Boit
- Sound Producer Clement Reynaud
- Music Supervisor Marine Cremer
- DP Martin Roux
- Editor Martin Achard
- Post Producer Victor Rabier
- Colorist Arnaud Laurent
Carl Sagan once famously said "We are made of star-stuff" when talking about how every atom in our bodies was once part of a star, and how, when we die, those same atoms simply return to the universe to become something else. But who knew cars thought it too!?
In order to demonstrate its commitment to recycling, Volkswagen has joined forces with Derichebourg Environnement and DDB Paris to launch a campaign that makes the renewal process look fun and carefree... even for the thing being renewed!
Directed by Julien Beuvry through WAD (Quad Group), Car Paradise sees a tired old Golf 2 that's lost the will to drive find solace in its bits and bobs being stripped and crushed in order to find new life.
Backed by the endlessly upbeat Better Now by John Pickup, this phenomenally feel-good approach to a subject that could often feel serious or worthy is a true delight.
