Get drawn to Starbuck for the holidays
The coffeehouse's Christmas campaign is a charmingly animated tale of doodle devotion, created by Anomaly and illustrated by Geoff McFetridge of The Directors Bureau.
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Credits
View on- Agency Anomaly/Los Angeles
- Production Company The Directors Bureau
- Director Geoff McFetridge | (Director/Animator)
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Unlock full credits and more with a shots membership
Credits
View on- Agency Anomaly/Los Angeles
- Production Company The Directors Bureau
- Director Geoff McFetridge | (Director/Animator)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/Los Angeles
- Production Company The Directors Bureau
- Director Geoff McFetridge | (Director/Animator)
A standard meet-cute is a chance encounter in a coffee shop, but even by those standards, it's clear that the characters in Starbucks' new festive campaign are Drawn Together...
Taking the adorable idea of a pair of doodles falling in love, Anomaly's film cleverly uses the chain's distinctive cups as its canvas rather than focus; giving a dose of recognition whilst viewers are captured by the compelling story.
With lovely animated illustrations from Geoff McFetridge of The Directors Bureau [detailed in a likewise charming making of below], and eschewing the generic seasonal music for the inspired choice of I’m Gonna Be (500 Miles) by The Proclaimers, this winter warmer is a latte fun.
Credits
View on- Agency Anomaly/Los Angeles
- Production Company The Directors Bureau
- Director Geoff McFetridge | (Director/Animator)
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Anomaly/Los Angeles
- Production Company The Directors Bureau
- Director Geoff McFetridge | (Director/Animator)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/Los Angeles
- Production Company The Directors Bureau
- Director Geoff McFetridge | (Director/Animator)
“The holidays at Starbucks are a beloved tradition and a shared experience our customers look forward to each year," comments Tressie Lieberman, Starbucks global chief brand officer. "This season’s campaign celebrates connection in a way that feels both joyful and meaningful. We’ve woven together elements that are unique to Starbucks – from the cozy coffeehouse atmosphere to the hand-drawn illustrations that animate on our iconic holiday cups.
"Every detail was thoughtfully designed to evoke the warmth and togetherness that a visit to Starbucks brings."
“I have watched Starbucks grow as a brand over time," adds McFetridge. "So I have seen them develop new drinks for the Holidays. It is fun and inventive. My drawings for the project are personal but also in that spirit. They are my take on how we celebrate this season.
"These are my personal impressions and I hope that they are something people can connect with; to have small moments of reflection."
