DFS finds your dream sofa
Channelling Christopher Nolan, Thingception sees creative agency Pablo and PRETTYBIRD duo Bradley & Pablo create an action-packed continuation of the What’s Your Thing? brand platform.
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Credits
View on- Agency Pablo/London
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
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Credits
View on- Agency Pablo/London
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Managing Director Emily Rudge
- Head of Production Fiona Bamford-Phillips
- Head of Creative Tom Manton
- Editing Cabin Editing Company
- Post Producer Caylee Banz
- Post Producer Demi Roach Lewin
- Editor Nick Rondeau
- Assistant Editor Chris Day
- VFX GABHA STUDIOS
- Executive VFX Producer Dafydd Upsdell
- VFX Supervisor Phil Oldham
- Sound No.8
- Executive Sound Producer Karen Noden
- Sound Engineer Sam Robson
- Sound Engineer Ben Gulvin
- Music Supervision The Hogan
- Music Supervisor Sean Hogan
- Music Supervisor Letizia Pacchioni
- Production Services B2Y Productions
- Production Services CEO Alexander Kenanov
- Production Services Producer Ivan Ivanov
- Casting Road Casting
- Chief Creative Officer Dan Watts
- Group Creative Director Will Bingham
- Group Creative Director Victoria Daltrey
- Creative Director Matt Fitch
- Creative Director Mark Lewis
- Head of Production (HP) Tom Moxham
- Producer Paris Starr
- Assistant Producer Nina Stokes
- Producer Connor Hollman
- Production Designer Marco Puig
- Art Director Evgenia Koeva
- DP Giuseppe Favale
- Song "The Four Seasons-Winter" Antonio Vivaldi
- Casting Director Coralie Rose
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Credits
powered by- Agency Pablo/London
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Managing Director Emily Rudge
- Head of Production Fiona Bamford-Phillips
- Head of Creative Tom Manton
- Editing Cabin Editing Company
- Post Producer Caylee Banz
- Post Producer Demi Roach Lewin
- Editor Nick Rondeau
- Assistant Editor Chris Day
- VFX GABHA STUDIOS
- Executive VFX Producer Dafydd Upsdell
- VFX Supervisor Phil Oldham
- Sound No.8
- Executive Sound Producer Karen Noden
- Sound Engineer Sam Robson
- Sound Engineer Ben Gulvin
- Music Supervision The Hogan
- Music Supervisor Sean Hogan
- Music Supervisor Letizia Pacchioni
- Production Services B2Y Productions
- Production Services CEO Alexander Kenanov
- Production Services Producer Ivan Ivanov
- Casting Road Casting
- Chief Creative Officer Dan Watts
- Group Creative Director Will Bingham
- Group Creative Director Victoria Daltrey
- Creative Director Matt Fitch
- Creative Director Mark Lewis
- Head of Production (HP) Tom Moxham
- Producer Paris Starr
- Assistant Producer Nina Stokes
- Producer Connor Hollman
- Production Designer Marco Puig
- Art Director Evgenia Koeva
- DP Giuseppe Favale
- Song "The Four Seasons-Winter" Antonio Vivaldi
- Casting Director Coralie Rose
The genre-bouncing Christopher Nolan flick Inception asked important questions about about truth, memory, and the limits of perception, but it didn't really cover the most vital one: what kind of sofa are you after?
Righting this age-old cinematic wrong is DFS's latest film in the What’s Your Thing? campaign, Thingception, in which a curious female protagonist journeys through sitting rooms aplenty in order to plant her bum on the dream chair.
Created by creative agency Pablo and directed by PRETTYBIRD duo Bradley & Pablo [a neat bit of naming inception in itself], this brilliantly realised set-piece doesn't lounge around.
