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Director Craig Moore returns to Robot
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Award-winning director Moore is reigniting his creative roots in South Africa.
Director Craig Moore has officially rejoined the roster at Robot, the Cape Town-based production powerhouse he co-founded with Executive Producer Liam Johnson.
After nearly two decades of directing global campaigns and music videos from London to Los Angeles, Moore’s return marks not just a homecoming, but a bold new chapter for South African filmmaking.
“This isn’t just a return,” says Moore. “It’s a reset. There’s a raw energy in South Africa right now. It’s loud, it’s proud, and it’s ready to move the needle.”
Moore’s distinctive visual signature, blending cinematic polish with poetic grit has shaped projects for some of the world’s biggest brands and artists. His reel includes collaborations with Wizkid, Dua Lipa, Adidas x Juventus, Ted Baker, Nike, and Coca-Cola. In 2013, he co-founded FAMILIA in London, creating a space for bold visual storytelling across music, fashion, and branded content.
Moore’s return to Robot coincides with the company’s recent rebrand by Malvah Studios, positioning the studio at the forefront of South Africa’s creative renaissance. He joins a dynamic next-gen lineup including Ayanda Duma, Alex Mothlabane, Ceara McEvoy, Nelis Botha, Zandi Tisani, and William Armstrong.
“There’s a grit to the work being made here,” Moore says. “It’s beautiful, unpolished, and honest. Robot has always had that in its DNA, chaos and craft. That’s why I came back.”
His accolades include honours from the UKMVAs, Ciclope Africa, Berlin Indie Film Festival, and 1.4 Awards. From his UKMVA-winning breakout The Renegade shot in Soweto, to his lyrical short Into the Arms of Sunshine for London label Toogood, Moore continues to blend narrative soul with visual swagger. Recent commercial campaigns include spots for Wrangler, Uber Eats, Porsche, Ballantine’s, and Adidas.
Outside of film, Moore expresses his tactile creativity through Chopper Sherwood, a bespoke hat label he founded in Venice Beach, embracing instinctive craftsmanship with no rules, “just felt, form, and freedom,” as he describes it.
Back in South Africa, Moore is doubling down on the country’s creative potential.
“The creative energy here is wild,” he says. “The future feels exciting, and it’s being built right here.”
