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LIV Golf – New Traditions

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It's not often that golf is the most rock & roll element to a situation, but if Ultra London's new campaign for LIV Golf is anything to be believed, the sport is basically going full Keith Moon.

Promoting the golf tournament's invasion of the JCB Golf & Country Club, New Traditions sees a sleepy English town get shaken out of its staid life through crash-zooms and whip transitions.

Directed with frenetic glee by KODE's Dominic O’Riordan, and with the inspired addition of Little Britain's (and Doctor Who's) Tom Baker on VO duties, this mischievous spot grips it and rips it.

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