Lynk & Co swaps sweaty raves for school runs
Creative agency WE ARE Pi shows what can happen when families keep the beat of their youth pumping through their veins.
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Credits
View on- Agency We Are Pi/Amsterdam
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- Director Sam de Jong
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Credits
View on- Agency We Are Pi/Amsterdam
- Director Sam de Jong
- Sound Design Wave Studios/Amsterdam
- Music Birdbrain
- DP Franz Lustig
- Editor Will Judge
- Post Production Ricky Weissman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency We Are Pi/Amsterdam
- Director Sam de Jong
- Sound Design Wave Studios/Amsterdam
- Music Birdbrain
- DP Franz Lustig
- Editor Will Judge
- Post Production Ricky Weissman
Practical as they may be, there's not all that much that speaks to the hedonistic times of our youth in the family SUV market.
However, with their latest fun campaign for the 01 model, car manufacturer Lynk & Co has managed to keep the beat of youth flowing through its ageing drivers and their offspring, providing a Wonder. Full. commercial in the process.
Devised by creative agency WE ARE Pi and shot by Sam de Jong, the film shows a cool clan whose necks, eyebrows and even nostrils can't help but bump to the beat of the custom soundtrack from music company BirdBrain.
“The new 01 is a car packed with features and packed with joy,” Mathieu Spencer, Chief Marketing Officer at Lynk & Co International, explains. “This campaign captures that with humour and humanity. It’s a celebration of all the little moments that make driving feel enjoyable. We want something that feels relatable and real, with just the right amount of fun, and this spot brings that to life beautifully.”
“The auto industry is shifting so fast that the old playbook is useless,” Patrick Garvey, WE ARE Pi’s Managing Director, notes, “so our Lynk & Co 01 launch ditches empty-road clichés for a burst of rule-breaking personality that mirrors the brand’s disruptive roots, fully-loaded features, and community vibe. It’s a clear signal that Lynk & Co is built for what’s next, not what’s always been.”
“Based on the idea that the music is still the same, only the guest list has changed,” Rick Chant, Executive Creative Director at WE ARE Pi, remarks. “‘Wonder. Full’ is for those who have swapped Ibiza for Ikea and demand a vehicle that’s as fully loaded as they used to be.”
