Fan like a pro at the NFL Shop

The NFL is debuting a new global marketing campaign that celebrates fans as part of the starting lineup. 

Fan Like A Pro, developed by YARD NYC, features seven individual spots showcasing, for the first time, NFL players and one female flag football player, celebrating alongside real-life fans as part of the team.

Notably, the campaign was shot by Brooklyn-based Director Hannan Hussain, whose work blends energy with intimacy as evidenced by his most recent music video for popular rap duo Clipse.

Players featured in the spots include DeAndre Hopkins of the Baltimore Ravens, Christian Gonzalez of the New England Patriots, Keon Coleman of the Buffalo Bills, Jordan Mailata of the Philadelphia Eagles, Amon-Ra St. Brown of the Detroit Lions, Ricky Pearsall of the San Francisco 49ers, and Ashlea Klam from the U.S. Women’s Flag National Team. The campaign also includes six influencers who have built followings representing teams from across the NFL.

The new campaign aims to showcase the breadth of products available and encourage fans to show up authentically to represent their team throughout the NFL season. Highlighted throughout are the latest key styles from NFL Shop, from retro jerseys to casual sweats to letterman jackets and team-themed accessories. Celebrity stylist Tiffani Williams outfitted more than 60 fans, in addition to the players and influencers.

The first Fan Like A Pro spot, Fan Out Loud, launched during the NFL Kickoff between the Dallas Cowboys and the Philadelphia Eagles, with the others continuing to roll out across the eighteen weeks of the 2025 NFL season. The campaign will air across broadcast and cable television, streaming platforms, international outlets, and social media channels.

“Each film in our campaign captures a specific element of being a fan. Whether it’s the anticipation of a big game, or the fun of family game day, it’s all about celebrating the role real fans and their style play in the NFL. And who better to speak to it than the players themselves,” explained Ruth Bernstein, CEO of YARD NYC. “NFL Shop is an essential part of the NFL ecosystem, and we are so excited to help bring its true power to life.”

“NFL Shop is an integral part of the fan experience, providing fans around the world with a vast variety of apparel and accessories to show their team pride, as well as their personal style,” said Tim Ellis, NFL chief marketing officer. “We featured notable influencers who are real-life fans alongside some of our top NFL players to underscore the fact that NFL Shop has something for everyone, just like our game.”