Fred Again’s slow-mo promo
Directing duo rubberband’s mesmerising, monochrome music video for the English artist captures an intimate moment in the underground music community.
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Credits
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- Production Company SMUGGLER/London
- Director rubberband.
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Credits
View on- Production Company SMUGGLER/London
- Director rubberband.
- Managing Director Fergus Brown
- Managing Director Lucy Kelly
- Executive Producer Elizabeth Doonan
- Producer Luca Chapman
- Editing Cabin Edit/Los Angeles
- Executive Post Producer Katy Zamora
- Head of Post Production Lisa Barnable
- Post Producer Noelle Lucien
- Editor Amber Saunders
- VFX daydreamer vfx
- VFX Supervisor/VFX Executive Creative Director Matt Fuller
- VFX Producer Eliza Light
- VFX Creative Director Tom Clapp
- Production Services Tango Production
- Production Services Producer Antek Grzymała
- Creative Director Lucy Hickling
- Production Designer Gwidon Busilo
- DP Ryan Marie Helfant
- Color Producer James Gooding
- Colorist Aubrey Woodiwiss
- Choreographer Thomas Heyes
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Credits
powered by- Production Company SMUGGLER/London
- Director rubberband.
- Managing Director Fergus Brown
- Managing Director Lucy Kelly
- Executive Producer Elizabeth Doonan
- Producer Luca Chapman
- Editing Cabin Edit/Los Angeles
- Executive Post Producer Katy Zamora
- Head of Post Production Lisa Barnable
- Post Producer Noelle Lucien
- Editor Amber Saunders
- VFX daydreamer vfx
- VFX Supervisor/VFX Executive Creative Director Matt Fuller
- VFX Producer Eliza Light
- VFX Creative Director Tom Clapp
- Production Services Tango Production
- Production Services Producer Antek Grzymała
- Creative Director Lucy Hickling
- Production Designer Gwidon Busilo
- DP Ryan Marie Helfant
- Color Producer James Gooding
- Colorist Aubrey Woodiwiss
- Choreographer Thomas Heyes
This hypnotic promo for English producer Fred Again’s Hardstyle, directed by SMUGGLER duo rubberband., proves that a stripped-back idea can often pack the biggest punch.
What begins as an intimate close-up gradually widens, the camera pulling back to reveal the scale and pulse of the underground music community, alive with raw energy and captured in striking, high-contrast black and white.
Rubberband added: Fred wanted us to preserve the sentiment of Fred’s black and white, nearly DIY aesthetic. He would often ask a simple question of us “why is the camera where it is? From who or what’s perspective are we observing this?” We aligned on a simple concept and decided the best way to observe this story was to combine tech that’s 60 years old with technique that’s contemporary, all in service of this. Wanting to preserve the human perspective of a single take film.
