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Greenfield Natural Meat Co. – The Hard Way

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Be it razors, whiskey or blackcurrant fizzy drinks, the one-take address to camera formula has been an effective commercial technique when applied correctly.

Demonstrating its ethos of doing things The Hard Way, Greenfield Natural Meat Co. does exactly that - creating a dynamic and entertaining film in which a simple guitar lick leads the way to a full-on hoedown.

Created by No Fixed Address, Montreal, and directed by Thomas Soto through Les Enfants, this endlessly charming piece wears its hard heart on its sleeve.

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