Supercell finds William H Macy’s funny bone
The award-winning actor, the gaming giant and the NHS organ donation drive collaborate on a mordantly witty Hallowe’en campaign for Clash Royale.
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Credits
View on- Agency Uncommon/Stockholm
- Production Company Packer Production Ltd
- Director Harold Einstein
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Credits
View on- Agency Uncommon/Stockholm
- Production Company Packer Production Ltd
- Director Harold Einstein
- Executive Producer Richard Packer
- Production Co. dummy.
- Producer Michael Kanter
- Production Designer Patrick Lumb
- DP Glynn Speeckaert
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX Arc Creative
- VFX Supervisor John Leonti
- Executive Producer Hillary Thomas
- Senior Producer Esther Montgomery
- Sound Design Sound Lounge
- Talent William H Macy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/Stockholm
- Production Company Packer Production Ltd
- Director Harold Einstein
- Executive Producer Richard Packer
- Production Co. dummy.
- Producer Michael Kanter
- Production Designer Patrick Lumb
- DP Glynn Speeckaert
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX Arc Creative
- VFX Supervisor John Leonti
- Executive Producer Hillary Thomas
- Senior Producer Esther Montgomery
- Sound Design Sound Lounge
- Talent William H Macy
Supercell and Uncommon Stockholm has launched a curious initiative for the mobile game Clash Royale that doubles as a call out to organ donors.
Blending dry as a bone black comedy with advocacy, the spot was directed by Harold Einstein through Packer Productions and stars William H. Macy as a pathologist/crazy general who is sorting through corpses down at the morgue accompanied by bony solders. His mission is to rally support for both the game’s Skeleton Army and real-world organ donation, in collaboration with the UK’s NHS.
Clash Royale is one of the world’s most popular mobile games, and this campaign taps into that sizeable reach with life-saving potential.
