Hovis's sign of the times
Zak Razvi helms a heartwarmingly wholesome film spotlighting buildings with the British bread brand's advertising baked into their bricks.
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Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Zak Razvi
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Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Zak Razvi
- Editing Stitch
- Color Electric Theatre Collective
- Audio Post King Lear Music & Sound
- Deputy Executive Creative Director Matt Lloyd
- Creative Director Colin McKean
- Creative Director Emma Houlston
- Senior Creative Sophia Johnson
- Senior Creative Sophie Szilady
- Producer Rory Calder
- Producer Simon Plant
- Creative Producer Matthew Hearn
- Executive Producer Simon Plant
- Producer Rory Calder
- Editor Richard Woolway
- Colorist Jason Wallis
- Color Producer George Blomiley
- Sound Engineer Ed Downham
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Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Zak Razvi
- Editing Stitch
- Color Electric Theatre Collective
- Audio Post King Lear Music & Sound
- Deputy Executive Creative Director Matt Lloyd
- Creative Director Colin McKean
- Creative Director Emma Houlston
- Senior Creative Sophia Johnson
- Senior Creative Sophie Szilady
- Producer Rory Calder
- Producer Simon Plant
- Creative Producer Matthew Hearn
- Executive Producer Simon Plant
- Producer Rory Calder
- Editor Richard Woolway
- Colorist Jason Wallis
- Color Producer George Blomiley
- Sound Engineer Ed Downham
Faded ads painted on brick walls are woven into the fabric of the British urban landscape, yet are often overlooked in passing. This nostalgic Hovis spot pauses to appreciate these relics in a sweet tribute to the bread brand's heritage.
Created by VCCP and directed by Zak Razvi through Girl&Bear, the spot traces a cinematic path through Hovis’ ‘ghost signs’, which are still visible on buildings across towns like Stockport and Preston, using them to tell the real stories of everyday strength and resilience from the people who live around them.
It culminates in the painting of a new mural, watched by a young boy who offers the painter a slice of toast in a warm, human act of solidarity - a modern nod to the iconic boy on the bike, reimagined for a new generation. The soundtrack that accompanies the film is Sam Fender’s Remember My Name which features the Easington Colliery Band.
