Toblerone’s mastication mandate
The Swiss chocolate brand launches an entertaining campaign suggesting the only way to consume their triangular treats is to 'Chocolate Like Nobody's Watching'.
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Credits
View on- Agency LePub/Milan
- Production Company Prodigious Milan
- Director Martin Werner
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Credits
View on- Agency LePub/Milan
- Production Company Prodigious Milan
- Director Martin Werner
- Tabletop Director Greg Ferro
- Tabletop Production Eyecandy
- Post Production Prodigious Milan
- Head of Post Production Alfredo Beretta
- Online Editor Samuele Schiavo
- Color Company 3/London
- Color Producer Kerri Aungle
- Colorist Jean-Clement Soret
- Colorist Dominic Phipps
- Sound Opera Music
- Audio Producer Gian Marco Cinquepalmi
- Production Services Tickle Film
- Production Services Executive Producer Romina Tedoldi
- Production Services Executive Producer Robert Diment
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Global Executive Creative Director Luca Boncompagni
- Global Executive Creative Director Fernando Rubin
- Head of Art Andrea Ferlauto
- Global Creative Director Jack Christensen
- Associate Creative Director Andrea Ferrera
- Senior Art Director Joao Araujo
- Senior Copywriter Katharina Haller
- Junior Copywriter Alessandro Traverso
- Junior Art Director Vincenzo Russo
- Junior Designer Daria Guseva
- Chief Production Officer (HP) Francesca Zazzera
- Producer Martina Mozzillo
- Executive Producer Alessio Zazzera
- Managing Director Daniela Di Maio
- Producer Nicolo Dragoni
- Production Designer Laura Sabat
- DP Thimios Bakatakis
- Editor Marcello Sanna
- Post Producer Silvia Marini
- Sound Designer Federico Motta
- Audio Mixer Federico Motta
- Song "The Blue Danube" Johann Strauss II
- Head of Production Services Marta Sainz
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Credits
powered by- Agency LePub/Milan
- Production Company Prodigious Milan
- Director Martin Werner
- Tabletop Director Greg Ferro
- Tabletop Production Eyecandy
- Post Production Prodigious Milan
- Head of Post Production Alfredo Beretta
- Online Editor Samuele Schiavo
- Color Company 3/London
- Color Producer Kerri Aungle
- Colorist Jean-Clement Soret
- Colorist Dominic Phipps
- Sound Opera Music
- Audio Producer Gian Marco Cinquepalmi
- Production Services Tickle Film
- Production Services Executive Producer Romina Tedoldi
- Production Services Executive Producer Robert Diment
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Global Executive Creative Director Luca Boncompagni
- Global Executive Creative Director Fernando Rubin
- Head of Art Andrea Ferlauto
- Global Creative Director Jack Christensen
- Associate Creative Director Andrea Ferrera
- Senior Art Director Joao Araujo
- Senior Copywriter Katharina Haller
- Junior Copywriter Alessandro Traverso
- Junior Art Director Vincenzo Russo
- Junior Designer Daria Guseva
- Chief Production Officer (HP) Francesca Zazzera
- Producer Martina Mozzillo
- Executive Producer Alessio Zazzera
- Managing Director Daniela Di Maio
- Producer Nicolo Dragoni
- Production Designer Laura Sabat
- DP Thimios Bakatakis
- Editor Marcello Sanna
- Post Producer Silvia Marini
- Sound Designer Federico Motta
- Audio Mixer Federico Motta
- Song "The Blue Danube" Johann Strauss II
- Head of Production Services Marta Sainz
Created by agency LePub, Toblerone's amusing campaign advises that chocolate is consumed not in dainty nibbles, but in massive chunks that result in blissed out gurning and, on occasions, some saucy joint chewing activities.
The hero film was directed by acclaimed Danish filmmaker Martin Werner, through Prodigious Milan, and, to the triumphant, joyful strains of Johann Strauss’s Blue Danube Waltz, depicts various stylish people shedding inhibitions to give into the confection with great affection. There's also a comedy snake who couldn't wait.
The video is supported by a series of striking still portraits captured by renowned fashion photographer Amy Lombard.
