ICC and ECB want us to catch the spirit in latest campaign
Multi-channel campaign in partnership with creative agency, House 337, taps into the infectious nature of a World Cup on home soil to connect with sports fans across the country.
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The International Cricket Council (ICC) and England and Wales Cricket Board (ECB) have launched Catch the Spirit, a new global campaign designed to capture the infectious energy that only a World Cup can bring.
The campaign was developed by creative agency House 337 and produced by Irresistible Studios. The hero TV spot features world-class players Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England) and Richa Ghosh (India), with a cameo appearance from cricket legend, Andrew Flintoff.
The creative direction reflects how great sporting moments extend into everyday life and resonate with both fans and non-fans alike. Catch the Spirit presents the ICC Women’s T20 World Cup as more than just a tournament, but as a defining cultural event.
Credits
View on- Agency House 337/London
- Production Company Irresistible
- Director Dominic O'Riordan
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Credits
View on- Agency House 337/London
- Production Company Irresistible
- Director Dominic O'Riordan
- Post Production Irresistible
- Color No.8
- Audio Post Creative Outpost
- Chief Creative Officer Josh Green
- Creative Director Steve Hawthorne
- Associate Creative Director Louise Canham
- Creative Indi Morland
- Creative Caitlin Chakraborty
- Head of Production Laura Melville
- Producer Emily Tredinnick
- Senior Producer Tash Dean
- Head of Production Harriet-Kate Mckean
- Senior Producer Alice Duke
- Editor Alex Kirby
- Editor Phoebe May
- Colorist Jonny Tully
- Sound Operator Tom Pugh
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency House 337/London
- Production Company Irresistible
- Director Dominic O'Riordan
- Post Production Irresistible
- Color No.8
- Audio Post Creative Outpost
- Chief Creative Officer Josh Green
- Creative Director Steve Hawthorne
- Associate Creative Director Louise Canham
- Creative Indi Morland
- Creative Caitlin Chakraborty
- Head of Production Laura Melville
- Producer Emily Tredinnick
- Senior Producer Tash Dean
- Head of Production Harriet-Kate Mckean
- Senior Producer Alice Duke
- Editor Alex Kirby
- Editor Phoebe May
- Colorist Jonny Tully
- Sound Operator Tom Pugh
The campaign launch coincides with tickets going on general sale for the tournament, which will sweep the nation next year. England and Wales will play host to the best cricketing talent from around the globe battling it out over 24 days on the biggest stages across the country. With the tournament opener taking place on 12 June at Edgbaston, Birmingham, the final at Lord’s on 5th July and demand already high across all matches, fans are encouraged to secure tickets early for what promises to be a historic moment in women’s sport.
Jen Vile, ECB Marketing Director, said: “Next year is our moment to propel women’s cricket into the mainstream. Catch the Spirit is designed to capture the infectious energy and excitement that fans feel when a World Cup arrives on home soil. This campaign invites fans to be part of something truly memorable, and we believe this tournament has the power to ignite a lifelong passion for women’s cricket.”
Josh Green, Chief Creative Officer, House 337 added: “When a World Cup lands on home soil it doesn’t just live in the grounds, it takes over everything; the streets, the pubs, the kitchen table. Cricket becomes impossible to ignore. That’s what we wanted to capture. This isn’t just about selling tickets, although that’s hugely important, it’s about showing that when history arrives, you either feel it with everyone else, or you miss it.”
The ICC and ECB are putting £multi-million investment into marketing the Women’s T20 World Cup next year to bring women’s cricket into the mainstream and build lasting affinity for the game. Spearheaded by the 30 second television commercial which goes live today, the campaign will be supported by out-of-home advertising, video-on-demand, geo-targeted digital radio, display and social channels running up to competition time.
