It's Whatever for Nadia Loren

Emerging artist Nadia Loren has unveiled this vibrant debut music video, titled It's Whatever, directed by creative director and photographer Blacksocks. 

Blacksocks, who is represented for commercials by 42 Branded, developed the project’s surreal and nostalgic aesthetic to establish Loren’s visual identity. Drawing on modern influences with fairytale and dreamlike elements, the film sets the tone for her artistic direction moving forward.

Clancie Brennan, managing director at 42 Branded commented that it's: “A strong debut for Nadia Loren. Directed by Blacksocks, her first music video sets a confident tone for what’s to come – and we’re glad to have been part of making it happen".