Jason Alexander dips into therapy for Mike's Amazing
The Chefler Foods condiment brand teams up with the Seinfeld actor for a comedic group anger management session.
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Credits
View on- Agency Havas/New York
- Production Company Arts & Sciences
- Director Matt Aselton
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Credits
View on- Agency Havas/New York
- Production Company Arts & Sciences
- Director Matt Aselton
- Editing Mackcut
- Color Trafik/Los Angeles
- Chief Executive Officer Sarah Collinson
- Chief Creative Officer Dan Lucey
- Executive Creative Director Josh Schildkraut
- Creative Alice Burton
- Senior Producer Gabriella Pizzitola
- Executive Producer Marc Marrie
- Executive Producer Mal Ward
- Executive Producer Zoe Odlum
- Head of Production Christa Skotland
- Head of Production Milena Milicevic
- DP Mihai Malaimare Jr
- Editor Ian Mackenzie
- Executive Producer Gina Pagano
- Post Producer Kayla Robinson
- Colorist Mark Gethin
- Colorist Nate Seymour
- Talent Jason Alexander / (Talent)
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Credits
powered by- Agency Havas/New York
- Production Company Arts & Sciences
- Director Matt Aselton
- Editing Mackcut
- Color Trafik/Los Angeles
- Chief Executive Officer Sarah Collinson
- Chief Creative Officer Dan Lucey
- Executive Creative Director Josh Schildkraut
- Creative Alice Burton
- Senior Producer Gabriella Pizzitola
- Executive Producer Marc Marrie
- Executive Producer Mal Ward
- Executive Producer Zoe Odlum
- Head of Production Christa Skotland
- Head of Production Milena Milicevic
- DP Mihai Malaimare Jr
- Editor Ian Mackenzie
- Executive Producer Gina Pagano
- Post Producer Kayla Robinson
- Colorist Mark Gethin
- Colorist Nate Seymour
- Talent Jason Alexander / (Talent)
Mike's Amazing, the sauce brand from Chefler Foods, has once again partnered with American television icon Jason Alexander in this comedic instalment of its When It’s On, It’s On campaign, created by Havas.
Comedically directed by Matt Aselton through Arts & Sciences, the spot, titled Group Therapy, features the actor as the leader of a chaotic anger management group therapy session, where every participant is also played by him. The common issue driving them all to madness? Mike’s Amazing mayonnaise.
"I love this campaign and the collaboration of creating these characters and these spots. I'm right there and I’m still not exactly sure how they do it. Mikes truly is amazing! And I hope everyone enjoys these great condiments and our ads - even if it means enduring me in a blonde wig, press-on nails and a crop top" said Jason Alexander.
