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Mike's Amazing – Group Therapy

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Mike's Amazing, the sauce brand from Chefler Foods, has once again partnered with American television icon Jason Alexander in this comedic instalment of its When It’s On, It’s On campaign, created by Havas.

Comedically directed by Matt Aselton through Arts & Sciences, the spot, titled Group Therapy, features the actor as the leader of a chaotic anger management group therapy session, where every participant is also played by him. The common issue driving them all to madness? Mike’s Amazing mayonnaise.  

"I love this campaign and the collaboration of creating these characters and these spots. I'm right there and I’m still not exactly sure how they do it. Mikes truly is amazing! And I hope everyone enjoys these great condiments and our ads - even if it means enduring me in a blonde wig, press-on nails and a crop top" said Jason Alexander. 

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