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Progressive Insurance – Mo's Mulch & Mow

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This humorous campaign, created for Progressive by its long-time AOR Arnold, features a humorous film directed by Bjorn Ruhmann, through SMUGGLER/USA

It follows the vexations of Mo, a stressed-out small business owner who is haunted by a persistent creature comprised of reminder notes of jobs to be done. 

With the brand’s speedy quote delivery however the gardening company entrepreneur can at least shed one of his many tasks. 

The pesky Monster To-Do List character has become a popular anti-mascot in Progressive’s marketing over the last two years. 

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