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Current Account Switch Service – Keanan – Switch

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London agency House 337 has crafted a campaign for CASS aimed squarely at a Gen Z audience titled Call the Shots

Produced by Friend and directed by bedroom (Soren Harrison and Amir Hossain, the duo behind promos for The 1975, Arlo Parks, Måneskin and more) the two spots feature two rising recording stars extolling the virtues of managing their monies while cavorting around lovingly crafted sets. 

While Keanan line dances his way about a dusty wild west scenario, Libby Whitehouse draws parallels between a new love and a new bank account while hanging with her girlfriends on the beach. 

Shout out to colourist Jonny Tully for a gorgeous grade on both ads. 

Current Account Switch Service – Libby Whitehouse – Switching It Up

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