ALDI teases a carat from Kevin
The supermarket chain's popular festive mascot, animated by Pysop's Todd + Kylie, starts his episodic seasonal series with a cheeky proposal.
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Credits
View on- Agency McCann/Manchester
- Production Company Psyop
- Director Todd Mueller
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Credits
View on- Agency McCann/Manchester
- Production Company Psyop
- Director Todd Mueller
- Editing Marshall Street Editors (MSE)
- Music SixtyFour Music
- Chief Creative Officer Dave Price
- Executive Creative Director Dan Noller
- Creative Director Clive Davis
- Creative Andy Fenton
- Director Kylie Matulick
- Head of Production Jamie Pastor
- Executive Producer Jim Brattin
- Producer Amy Fahl
- Head of Production/Live Action Tina Pavlides
- Live Action Producer Paz Parasmand
- CG Supervisor Christopher Sage
- Editor John Mayes
- Audio Engineer Parv Thind
- Audio Producer Hils Macdonald
- Composer Dan Corbin
- Composer Mike Austen
- Music Supervisor Anne Booty
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Credits
powered by- Agency McCann/Manchester
- Production Company Psyop
- Director Todd Mueller
- Editing Marshall Street Editors (MSE)
- Music SixtyFour Music
- Chief Creative Officer Dave Price
- Executive Creative Director Dan Noller
- Creative Director Clive Davis
- Creative Andy Fenton
- Director Kylie Matulick
- Head of Production Jamie Pastor
- Executive Producer Jim Brattin
- Producer Amy Fahl
- Head of Production/Live Action Tina Pavlides
- Live Action Producer Paz Parasmand
- CG Supervisor Christopher Sage
- Editor John Mayes
- Audio Engineer Parv Thind
- Audio Producer Hils Macdonald
- Composer Dan Corbin
- Composer Mike Austen
- Music Supervisor Anne Booty
Kevin the Carrot has been through a lot with his regular seasonal offerings for ALDI, so it's nice to see that, for this Christmas at least, he's been granted a soppier story.
The teaser sees Kevin the Carrot stage a romantic, Love Actually-inspired proposal to fellow root veg Katie, setting the tone for a cinematic, love-filled campaign from McCann Manchester, produced by Psyop and directed by Todd Mueller and Kylie Matulick.
Following this film, the story will unfold across multiple platforms, including a spoof ITV ‘breaking news’ segment fronted by Scarlett Moffatt, as audiences await Katie’s answer (probably yes) and more festive instalments (probably sweet) in a three-part series.
