Sainsbury's Big Festive Guest returns
The adorable BFG is back in NCA and Sam Brown's cheery Christmas spot for the supermarket.
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Credits
View on- Agency New Commercial Arts/London
- Production Company Rogue Films
- Director Sam Brown
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Credits
View on- Agency New Commercial Arts/London
- Production Company Rogue Films
- Director Sam Brown
- Editing Final Cut/London
- Post Production Electric Theatre Collective
- Audio Post King Lear Music & Sound
- Music Manderley Music
- Executive Producer/Owner Kate Taylor
- Chief Creative Officer Ian Heartfield
- Executive Creative Director Dan Seager
- Executive Creative Director Steve Hall
- Senior Producer Lucie Georgeson
- Producer Olive Andrews
- Producer Polly Ruskin
- Creative Director Dan Bailey
- Creative Director Brad Woolf
- Creative Katie Burrell
- Creative Andy Burrell
- Production Designer Drogo Michie
- Producer Polly Ruskin
- Production Manager Francesca Resteghini
- Executive Producer Kate Taylor
- DP Franz Lustig
- Editor Amanda James
- Producer Nikki Porter
- Executive Producer Grace Thorpe
- Production Coordinator Emily Coyne
- VFX Supervisor Iain Murray
- CG Lead Jack Powell
- Animator Darcy Lowe
- Animation Director David Bryan
- Executive Producer Grace Thorpe
- Colorist Luke Morrison
- Audio Post Jack Sedgwick
- Producer Natalie Curran
- Producer Sean Craigie-Atherton
- Composer Chris White
- Producer Sean Craigie-Atherton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency New Commercial Arts/London
- Production Company Rogue Films
- Director Sam Brown
- Editing Final Cut/London
- Post Production Electric Theatre Collective
- Audio Post King Lear Music & Sound
- Music Manderley Music
- Executive Producer/Owner Kate Taylor
- Chief Creative Officer Ian Heartfield
- Executive Creative Director Dan Seager
- Executive Creative Director Steve Hall
- Senior Producer Lucie Georgeson
- Producer Olive Andrews
- Producer Polly Ruskin
- Creative Director Dan Bailey
- Creative Director Brad Woolf
- Creative Katie Burrell
- Creative Andy Burrell
- Production Designer Drogo Michie
- Producer Polly Ruskin
- Production Manager Francesca Resteghini
- Executive Producer Kate Taylor
- DP Franz Lustig
- Editor Amanda James
- Producer Nikki Porter
- Executive Producer Grace Thorpe
- Production Coordinator Emily Coyne
- VFX Supervisor Iain Murray
- CG Lead Jack Powell
- Animator Darcy Lowe
- Animation Director David Bryan
- Executive Producer Grace Thorpe
- Colorist Luke Morrison
- Audio Post Jack Sedgwick
- Producer Natalie Curran
- Producer Sean Craigie-Atherton
- Composer Chris White
- Producer Sean Craigie-Atherton
He's big. He's friendly. He has a loose grip on the English language. And he's back fronting Sainsbury's Christmas ad offering: The Unexpected Guest.
Whilst the BFG of Roald Dahl's original book had to deal with child-munching adversaries like Fleshlumpeater, Gizzardgulper and The Butcher Boy, the version in NCA's adorable festive follow-up instead only has to deal with The Greedy Giant; a cheeky gargantuan who has a taste for Taste The Difference...
Teamed up with Annie, a real Sainsbury’s colleague - par for the course in the brand's seasonal spots - the BFG once again delights with his endearing befuddlement and endless good spirits, brought to life by Rogue's Sam Brown and the magicians at ETC.
A 60” spot premiered on TV at 20:10pm on Sunday 2 November, with the full 90” film launching at the same time on the retailer’s social channels and website, and set to run in cinemas alongside Wicked: For Good from 21 November.
