Le GED and Cossette bring their own spin to POM Tortillas

Les Enfants director Le GED and Cossette renew their collaboration known for colourful, aesthetically and technically unique ideas with their latest spot for POM’s tortillas.

The spot introduces DJ Touski (the french language human embodiment of literally "every-leftover-in-the-fridge"), a protagonist that crafts a set to be remembered for with everything right out of the kitchen at his disposal.

As the surreal imagery of the DJ environment superposes itself to the everyday prep counter, a thorough choreography of on set special effects with a seamless blend of post-production magic give the audience the distinct feeling that even a mid day snack can turn into a creative endeavour with POM’s products.

"These scripts are the best : a simple idea emanating from an everyday insight that gives so much room to a director. We really can craft singular details that reenforce the world we’re building for the spot and I think it really shows in this one! Kudos to our client and perfect team at Cossette for giving us so much freedom with this story", says the director Le GED.