Lilly’s tale of good days and gone days

In partnership with Wieden+Kennedy Portland, Lilly's has launched this powerful, integrated awareness campaign that centres on the importance of shared moments and time spent with loved ones.

Directed by John Hillcoat, the 90-second film is a non-linear love story that mirrors the fragments of disturbed recall, and the unpredictable nature of Alzheimer's, exploring how the disease relentlessly tests a couple, but shows that while memory might fade, love remains. 

It will air before the highly anticipated cinema premier of Wicked: For Good (Part Two) and there'll also be a surround sound activation during the Macy's thanksgiving parade.