Uber breaks its silence
Buzzman's playful spots for the ride-hailing app highlight how everyday sounds become deafeningly loud in the uncomfortable quiet of its drivers' EVs.
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Credits
View on- Agency Buzzman/Paris
- Production Company Birth Paris
- Director Nalle Sjoblad
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Credits
View on- Agency Buzzman/Paris
- Production Company Birth Paris
- Director Nalle Sjoblad
- Post Production Birth Paris
- Sound Production PH Schmooze
- Creative Director Lilian Moine
- Creative Director Julien Doucet
- Copywriter Noemie Triau
- Copywriter Sayd Al Khaliki
- Head Of Production Vanessa Barbel
- Producer Benoit Crouet
- Producer Hugo Legrand-Nathan
- DP Max Smeds
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Buzzman/Paris
- Production Company Birth Paris
- Director Nalle Sjoblad
- Post Production Birth Paris
- Sound Production PH Schmooze
- Creative Director Lilian Moine
- Creative Director Julien Doucet
- Copywriter Noemie Triau
- Copywriter Sayd Al Khaliki
- Head Of Production Vanessa Barbel
- Producer Benoit Crouet
- Producer Hugo Legrand-Nathan
- DP Max Smeds
In this comedic campaign from Uber, Buzzman taps into the universally uncomfortable experience of sharing a small space with a stranger – an awkwardness heightened by the ride-hailing company’s ultra-quiet electric cars.
The films, directed by Nalle Sjoblad through Birth Paris, capture in excruciating detail how normal noises – like the crunch of a crisp or the snuffles of a pug – become unbearably loud for mortified passengers, until the driver mercifully switches on the radio to break the tension.
While humorous and undeniably relatable, the campaign also subtly spotlights Uber’s shift toward quieter, more environmentally conscious electric mobility.
