Lincoln’s festive act of kindness
A young entrepreneur donates her earnings to a charity bell ringer in the luxury motor brand’s heartwarming holiday campaign.
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Credits
View on- Agency Hudson Rouge/New York
- Production Company Stink/USA
- Director Tom Green
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Credits
View on- Agency Hudson Rouge/New York
- Production Company Stink/USA
- Director Tom Green
- Editing Whitehouse Post/New York
- Post Production Arc Creative
- Color Rare Medium
- Sound Heard City
- Music Mophonics
- Global Chief Creative Officer Jon Pearce
- Head of Production/Executive Producer Mary Ellen Verrusio
- Creative Director Emlyn Allen
- Art Director Grace Bastyr
- Senior Copywriter Jon Gruber
- Associate Producer Marisa Rossi
- Editor Russell Icke
- Creative Director Gavin Wellsman
- Colorist Mikey Rossiter
- Engineer/Sound Design Mike Vitacco
- Engineer/Sound Design Evan Mangiamele
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Hudson Rouge/New York
- Production Company Stink/USA
- Director Tom Green
- Editing Whitehouse Post/New York
- Post Production Arc Creative
- Color Rare Medium
- Sound Heard City
- Music Mophonics
- Global Chief Creative Officer Jon Pearce
- Head of Production/Executive Producer Mary Ellen Verrusio
- Creative Director Emlyn Allen
- Art Director Grace Bastyr
- Senior Copywriter Jon Gruber
- Associate Producer Marisa Rossi
- Editor Russell Icke
- Creative Director Gavin Wellsman
- Colorist Mikey Rossiter
- Engineer/Sound Design Mike Vitacco
- Engineer/Sound Design Evan Mangiamele
Luxury vehicle brand Lincoln has launched its Wish List Sales Event with this heartwarming spot, created by helmed by Hudson Rouge and helmed by director Tom Green through Stink.
Titled The Little Entrepreneur, the short film follows young, enterprising girl who sets up a hot cocoa stand from the tailgate of her father's Lincoln Navigator. After a quiet start, her persistence is rewarded as the community gathers, and she sells out of cocoa.
The story culminates in a moving act of generosity: she donates her entire earnings to a bell ringer collecting for charity. This final gesture is the emotional heart of the campaign, shifting the focus from a traditional sales message to one of community and connection.
