McCann and Peroni launch The Italian Way
The Italian beer brand from Asahi Europe & International launches a new full year campaign set to capture the treasured traits of Italian culture, passion and style.
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Launch its new campaign The Italian Way, created by McCann/London, Peroni Nastro Azzurro 0.0% debuts The Welcome Present, an entertaining spot starring Scuderia Ferrari HP racing drivers, Charles Leclerc and Lewis Hamilton.
Directed by Martin Werner, The Welcome Present underscores what we know and love about Italy and Italians alike, showcasing the warmth and generosity of being welcomed in Italian style.
Credits
View on- Agency McCann/London
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- Director Martin Werner
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Credits
View on- Agency McCann/London
- Director Martin Werner
- Talent Lewis Hamilton
- Talent
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Credits
powered by- Agency McCann/London
- Director Martin Werner
- Talent Lewis Hamilton
- Talent
Set against the backdrop of the luscious Italian hills, the short film follows a special delivery to the newest Scuderia Ferrari HP team member, Hamilton. Orchestrated by Peroni Nastro Azzurro 0.0%, facilitated by Leclerc and delivered by Tifosi, a one of-a-kind combi van delivers a surprise welcome present to Lewis; 44 cases of the non-alcoholic beverage. The perfect homage to Hamilton’s racing number, #44.
Nathalie Pfaff Seigle, Chief Growth Officer at Asahi Europe & International said: "We are incredibly proud to launch The Italian Way campaign, a true celebration of our brand identity and culture. Through the campaign, we intend to elevate every racing moment for fans, embodying the very passion and style so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari.”
