McDo moments are back
With the Little Pleasures under €3, the Happy Meal at €4 and the McSmart at €5, McDo Moments are back in France in a new campaign from TBWA/Paris.
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That smell of fries that makes you abandon dinner plans, half a burger gone after a simple “Can I have a bite?”, a lifesaving stop on the road with the kids, fries mysteriously vanishing on the way home...
These are all classic McDo Moments, small, everyday scenes that have become part of the French way of life. This new campaign (TV, digital, and in-store) celebrates these simple, accessible pleasures we’ve all experienced.
Built around the brand platform McDo Moments are back and the iconic “Come as you are” philosophy, this series directed by Antoine de Bary through Iconoclast brings to life five moments of daily life. With humour and realism, each one reflects the unique connection between consumers and the brand. The tone is light, relatable, sometimes a bit cheeky, but always authentic.
By tapping into universally shared experiences, these five short films continue McDonald’s storytelling tradition, where insight and emotional closeness are at the heart of every campaign. Because at McDonald’s, it’s not just about the food, it’s about the moments. And now, those moments are back.
Credits
View on- Agency TBWA/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
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Credits
View on- Agency TBWA/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
- Post Production ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Copywriter Corentin Salignat
- Art Director Juliette Bobet
- Producer Elisabeth Boitte
- Executive Creative Director. Faustin Claverie
- Art Director. Nicolas Barres
- Copywriter. Rafael Riffiod
- Copywriter.. David Philip
- Head of Production Rodolphe Lanaro
- Executive Producer Jean Duhamel
- Post Producer Elise Gamboa
- Head of Music & Sound Olivier Lefebvre
- Music & Sound Producer Fabrice Pouvreau
- Sound Engineer Alexandre Robieux
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Credits
powered by- Agency TBWA/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
- Post Production ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Copywriter Corentin Salignat
- Art Director Juliette Bobet
- Producer Elisabeth Boitte
- Executive Creative Director. Faustin Claverie
- Art Director. Nicolas Barres
- Copywriter. Rafael Riffiod
- Copywriter.. David Philip
- Head of Production Rodolphe Lanaro
- Executive Producer Jean Duhamel
- Post Producer Elise Gamboa
- Head of Music & Sound Olivier Lefebvre
- Music & Sound Producer Fabrice Pouvreau
- Sound Engineer Alexandre Robieux
