Megan Stalter ditches the VMAs to go on a Dunkin' run
In a fun campaign directed by Gravy’s Laura Murphy, VMA sponsor Dunkin’ embraces the rising comedy star.
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In this playful campaign directed by Gravy Films' Laura Murphy for VMA sponsor Dunkin' Donuts, comedian and presenter Megan Stalter cuts the ceremony short for an urgent Dunkin’ in a stunt that blurred the line between live show and branded content.
In a pre-taped commercial sketch created by Paramount Brand Studio and directed by Laura Murphy of Gravy Films, Stalter hurries through the backstage area of UBS Arena shouting “Dunkin’?!” hoping someone can point her to the nearest store. A charmingly confused PA tries to help, but she’s off again before he can finish, finally reaching Dunkin’ and getting her Refresher at long last.
Credits
View on- Agency Client Direct
- Production Company Gravy Films
- Director Laura Murphy
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Credits
View on- Agency Client Direct
- Production Company Gravy Films
- Director Laura Murphy
- Dunkin’s Creative Agency Artists Equity
- Senior Art Director Jeremiah Fuentes
- Executive Producer Brent Stoller
- Producer Ally Gnesin
- Color Royal Muster
- Senior Colorist Roslyn Di Sisto
- Audio Post SuperExploder
- Sound Designer & Audio Mixer Jody Nazzaro
- Executive Creative Director Beth Trentacoste
- Executive Content Producer:
- Head of Production Meg Sudlik
- Creative Director Erica Hendry
- Creative Director Jeff Feuerstein
- Creative Director Rebecca Rumble
- Line Producer Niko Whelan
- Production Designer Francis Whitebloom
- DP Matthew Jensen
- Editor Nick Miletic
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Credits
powered by- Agency Client Direct
- Production Company Gravy Films
- Director Laura Murphy
- Dunkin’s Creative Agency Artists Equity
- Senior Art Director Jeremiah Fuentes
- Executive Producer Brent Stoller
- Producer Ally Gnesin
- Color Royal Muster
- Senior Colorist Roslyn Di Sisto
- Audio Post SuperExploder
- Sound Designer & Audio Mixer Jody Nazzaro
- Executive Creative Director Beth Trentacoste
- Executive Content Producer:
- Head of Production Meg Sudlik
- Creative Director Erica Hendry
- Creative Director Jeff Feuerstein
- Creative Director Rebecca Rumble
- Line Producer Niko Whelan
- Production Designer Francis Whitebloom
- DP Matthew Jensen
- Editor Nick Miletic
Not quite adept at picking up the cup with her long nails, she lets the barista lift it for her, takes a sip, and declares, “Wait, I actually love you,” before inviting her new friend back to the VMAs. The spot ends with Megan and the barista strutting out in matching outfits, then punctuating the gag live, as the two sashayed through the UBS Arena together to the crowd’s delight.
On directing the campaign, Laura Murphy remarks, “I love working with Paramount and was excited to collaborate with them again, especially alongside Megan Stalter, who’s such a comedic genius. And as a longtime Dunkin’ fan, it was a joy to bring all of that together in this project.”
