Mercado Play’s free-for-all
Promoting the streaming platform’s totally gratis TV service, these droll spots explore what happens when complimentary gets complicated.
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Credits
View on- Agency GUT/Buenos Aires
- Production Company Argentinacine
- Director Martin Holzman
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Credits
View on- Agency GUT/Buenos Aires
- Production Company Argentinacine
- Director Martin Holzman
- Director Juan Piczman
- Executive Producer Rosario Caprarulo
- Executive Producer. Diego Gonzalez
- Executive Producer.. Georgina Orellana
- Executive Producer... Sandra Sbarra
- General Producer Nano Tidone
- Producer German Escande
- Sound Bamba Music/Buenos Aires
- Chief Creative Officer Joaquin Cubria
- Chief Creative Officer. Ramiro Rodriguez Gamallo
- Chief Creative Officer.. Matias Lafalla
- Chief Creative Officer... Ramiro Rodriguez Cohen
- Executive Creative Director Christian Rosli
- Executive Creative Director. Joaquin Campins
- Executive Creative Director.. Diego Fernandez Posada
- Creative Director Matias Irigoytia
- Creative Director. Nicolas Cortese
- Senior Art Director Joaquin Belaunde
- Senior Copywriter Matias Cony
- Junior Copywriter Camila Cabral
- Junior Art Director Lucero Soria Guevara
- Head of Design Rosario Munoz Lopez
- Head of Production Mariana Jauregui
- Producer Gabriel Lancioni
- Producer. Felipe Medina
- Art Director Aureliano Gentile
- DP Pablo Lozano
- Editor Joaquin Pellarollo
- Colorist Alejandra Lascano
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency GUT/Buenos Aires
- Production Company Argentinacine
- Director Martin Holzman
- Director Juan Piczman
- Executive Producer Rosario Caprarulo
- Executive Producer. Diego Gonzalez
- Executive Producer.. Georgina Orellana
- Executive Producer... Sandra Sbarra
- General Producer Nano Tidone
- Producer German Escande
- Sound Bamba Music/Buenos Aires
- Chief Creative Officer Joaquin Cubria
- Chief Creative Officer. Ramiro Rodriguez Gamallo
- Chief Creative Officer.. Matias Lafalla
- Chief Creative Officer... Ramiro Rodriguez Cohen
- Executive Creative Director Christian Rosli
- Executive Creative Director. Joaquin Campins
- Executive Creative Director.. Diego Fernandez Posada
- Creative Director Matias Irigoytia
- Creative Director. Nicolas Cortese
- Senior Art Director Joaquin Belaunde
- Senior Copywriter Matias Cony
- Junior Copywriter Camila Cabral
- Junior Art Director Lucero Soria Guevara
- Head of Design Rosario Munoz Lopez
- Head of Production Mariana Jauregui
- Producer Gabriel Lancioni
- Producer. Felipe Medina
- Art Director Aureliano Gentile
- DP Pablo Lozano
- Editor Joaquin Pellarollo
- Colorist Alejandra Lascano
Sometimes things aren't quite as free as they purport to be, as is revealed in this campaign created for Mercado Libre’s Play service by GUT Buenos Aires and argentinacine.
Directed by Martín Holzman and Juan Piczman, the trio of TVCs comically compare the brand’s free TV offering with allegedly charge-less services with drawbacks.
In Wedding, a deranged singer’s performance comes at a cost, in Air, a comp air-con installation turns out to be a con and in Drink, a woman's ‘free cocktail’ token results in an ice-bound beverage that is less than cool.
