MG drives a good bargain
A fun series of spots from the vehicle manufacturer portray how Egyptian citizens know its cars by heart - even when they don't own one.
)
Credits
View on- Agency DDB/Cairo
- Production Company Kino Films
- Director Amr El Haddad
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency DDB/Cairo
- Production Company Kino Films
- Director Amr El Haddad
- Ad Agency Tarek Nour Advertising/Giza
- Editing The Barbershop/Cairo
- VFX Nutshell Studios
- Sound Design & Mix The Barbershop/Cairo
- Creative Islam Khaled
- Creative Abdelrahman Mahfouz
- Art Director Fatma El-Tegany
- Production Designer Eslam Hassan Shawky
- Executive Producer Amira Sherif
- Head of Production Mohammed Sabry
- Senior Producer Farah Dabbour
- Line Producer Mahmoud Khawaga
- DP Mohamed Hamzon
- Editor Amr Rabee
- Editor Omar Sherien
- Post Producer Omar Abdelrazek
- Colorist Ahmed El Gendy
- Sound Design & Mix Fady Garas
- Post Producer Yasser Bendary
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Cairo
- Production Company Kino Films
- Director Amr El Haddad
- Ad Agency Tarek Nour Advertising/Giza
- Editing The Barbershop/Cairo
- VFX Nutshell Studios
- Sound Design & Mix The Barbershop/Cairo
- Creative Islam Khaled
- Creative Abdelrahman Mahfouz
- Art Director Fatma El-Tegany
- Production Designer Eslam Hassan Shawky
- Executive Producer Amira Sherif
- Head of Production Mohammed Sabry
- Senior Producer Farah Dabbour
- Line Producer Mahmoud Khawaga
- DP Mohamed Hamzon
- Editor Amr Rabee
- Editor Omar Sherien
- Post Producer Omar Abdelrazek
- Colorist Ahmed El Gendy
- Sound Design & Mix Fady Garas
- Post Producer Yasser Bendary
In this comedic campaign, created by DDB and directed by Amr El Haddad through Kino Films, vehicle brand MG highlights how even those who don’t own its cars still know them inside out.
The initiative comprises six humorous ads, each transporting us to a silly scenario from a cinematic shoot-out to a life-or-death traffic accident, in which MG-lovers inconveniently obsess over a model from the brand’s latest range.
Tapping into how Egyptians talk about cars like true salespeople, the protagonists spew facts and show off about the vehicle's specs, flashy features, and affordability – the catch? It’s not actually their car.
