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Career Migration reimagines job hunting as if office workers were wildebeest migrating across the African savannah. 

It captures the familiar uncertainty and anxiety of landing a new job, only with crocodiles and lions raising the stakes. Workers wade through treacherous rivers and dodge predators in their painful search for a role until they finally find rescue through Career One Stop.

This is the third AI spot Zack Seckler directed this summer. "As a live action comedy director my view of AI keeps shifting from fear to possibility. But what’s clear is this: today, any idea can become reality." Seckler said.

"The bold, clever, absurd ideas that drew me into advertising in the first place now feel more achievable than ever. And importantly, it’s not a zero-sum game. Live action can thrive. Hybrid shoots can thrive. AI-only projects can thrive. The right tool for the right idea.

At the end of the day, I love bringing unusual ideas to life. My hope is that these new tools encourage brands to take bigger risks and put more work into the world that people actually want to watch. Is a golden age of advertising just around the corner? Fingers crossed." he added.

Career One Stop – Career Migration

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