MiraLAX delivers gutlightenment
EnergyBBDO brought BOL in to flip the script on traditional pharma advertising, creating a playful hybrid world of 2D animation and live action.
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Who said laxatives have to be dull?
EnergyBBDO brought BOL in to flip the script on traditional pharma advertising, creating a playful hybrid world of 2D animation and live action. Constipation isn’t just physical, it clogs up your vibe. So, BOL made a campaign that loosens everything up. The tone, the visuals, the mood.
Movement flows just like water, smooth and fluid, easing us through the emotional and physical shift from stuck to relieved. Our characters speak volumes without saying a word, brought to life through cel animation and sharp design choices. They’re expressive, grounded, and bursting with personality. And the world they live in? Real enough to believe, fun enough to want to stay.
The balance you feel after MiraLAX? BOL made sure you could see it. The visual style mirrors that harmony, clean lines, flat colours, a modern look with just the right dose of play. It’s stylised, but never silly.
Credits
View on- Agency BBDO Proximity/Barcelona
- Production Company BOL
- Director Device
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Credits
View on- Agency BBDO Proximity/Barcelona
- Production Company BOL
- Director Device
- Post Producion Metropolitana
- Art Director Elda Broglio
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO Proximity/Barcelona
- Production Company BOL
- Director Device
- Post Producion Metropolitana
- Art Director Elda Broglio
Of course, no journey is complete without the perfect soundtrack. From the humour-infused notes of “Relaxative” to the high-energy rhythm of Poo-phoria, every custom track amplifies the emotional arc of the campaign.
With a bit (okay, a lot) of creative magic, we’re left with a refreshingly bold campaign that embraces humour, transforming “going” into a moment of pure Gutlightenment. Proof that even the most functional stories can be told with imagination, warmth, and a touch of fun. And don’t just take our word for it: When we asked how this project could be summarised in three words, our agency partners said: “Groundbreaking, collaborative, organised.” And when the work feels like friendship, you know you're doing something right!
“This project was one of the most special that I've ever been a part of in my career. The bond that we were able to create with the team was truly friendship first. The collaboration was open-minded and always positive, which allowed the relationships among the team members to be supportive and caring.” said Abigail Chieppa, Art Director at EnergyBBDO Agency.
