Nay-bourhood takeover: ATG horses hit the streets
The Swedish horse racing and betting brand launches new betting product ,V85, with a cinematic equine adventure directed by Fredik Bond.
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Fredrik Bond
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Fredrik Bond
- Senior Creative Jesper Holst
- Senior Creative Mark Ardelius
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Credits
powered by- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Fredrik Bond
- Senior Creative Jesper Holst
- Senior Creative Mark Ardelius
For this stunning campaign, ATG and creatives Jesper Holst and Mark Ardelius of Åkestam Holst NoA worked on a simple brief – to make people feel the pulse of horse racing.
The resulting film, The Horses Are Calling, direced by Fredrik Bond and produced by Giants & Toys, sees a herd gallop into central Stockholm bringing the power and energy of the racetrack onto the streets.
Drawn by the magnetic pull of the track, hundreds of people gather in glee to watch horses hoofing around subways and the tops of buildings, creating a fantastical urban derby.
