OKA’s shock news about bad blood

Brazilian Biotech company OKA is raising awareness about the extreme dangers micro and nano plastics pose, not only to oceans and aquatic life but to our own bodies.  

Created by Sao Paulo agency DM9DDB, the campaign aims to target COP30 policymakers with Plastic Blood, an exhibition of 3D-printed objects made from microscopic particles of plastic found in disposed human blood. 

OKA extracted the particles from over 1,000 discarded bags of blood and used them to 3D-print familiar everyday plastic items such as cups, straws and bottles, revealing the terrifying quantities of plastic coursing through our veins. 

The disturbing items are at the centre of a new exhibition that opened in Sao Paulo and is currently touring Brazil, culminating at COP30 in Belém this November.

Research shows that we ingest around 30g of microplastics weekly – up to 25kg in a lifetime – through water, food and contact with plastic packaging. However, it remains largely unspoken that plastic is slowly poisoning the human body – despite increasing research around the potential links to major causes of death including dementia, cancer and neurodegenerative disease. 

Look out for a craft feature on the making of this campaign coming soon to shots.