Goodyear’s big wheel bulletin
The tyre brand launches a high-octane spot with a sleek edit reminding us that its rubbery roundels keep everything from moon buggies to monster trucks on a roll.
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Credits
View on- Agency BBH/New York
- Chief Creative Officer Erica Roberts
- Editor Shane Reid
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/New York
- Chief Creative Officer Erica Roberts
- Editor Shane Reid
Here at shots we never tyre of Back to the Future references…
And this campaign for the Goodyear Tire & Rubber Co. doesn’t disappoint, opening as it does, with Dr Emmet Brown demo-ing the velocity of the DeLorean DMC-12.
Created by BBH/New York, the campaign's hero film STILL, which premiered during the NFL Draft, showcases the brand’s past and present achievements – the innovative firsts, broken records, race wins and space odysseys.
The team worked with Exile editor Shane Reid, known for his work on Wolverine and Deadpool, to fashion a dynamic blend of old and new footage, cut to the unmistakable track of Dr. Dre’s Still D.R.E.
