OVO’s appliance apocalypse
A man is terrorised by possessed electrical devices in a spoof horror spot created by Saatchi & Saatchi for the green energy brand.
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company CANADA/UK
- Director REALITE
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company CANADA/UK
- Director REALITE
- Editing Cabin Editing Company/London
- Post Production Selected Works
- Color Bacon X
- Sound Design 750mph
- Music Emeralds Music
- Production Services Armada Films
- Chief Creative Officer Franki Goodwin
- Executive Creative Director William John
- Executive Design Director Nathan Crawford
- Creative Lead Sarah Heavens
- Creative William Blackburn
- Creative Avril Delaney
- Executive Production Director Sam Robinson
- Senior Producer Lizzie Mabbott
- Producer Grace McDonagh
- Executive Producer Marta Bobic
- Senior Producer William Howland
- Executive Producer Daisy Gautier
- Producer Davey Ahern
- Production Designer Andy Kelly
- DP Pat Aldinger
- Edit Producer Caylee Banz
- Editor Carlos Font Clos
- Assistant Editor Victoria Man
- Assistant Editor Chris Day
- 2D Lead Peter Hodsman
- 3D Lead Mickey O'Donoghue
- Colorist Hannibal Lang
- Sound Designer Sam Ashwell
- Sound Designer Mark Hellaby
- Head of Production Olivia Ray
- Producer Olivia Ray
- Executive Producer Roman Valent
- Line Producer Petr Slavik
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company CANADA/UK
- Director REALITE
- Editing Cabin Editing Company/London
- Post Production Selected Works
- Color Bacon X
- Sound Design 750mph
- Music Emeralds Music
- Production Services Armada Films
- Chief Creative Officer Franki Goodwin
- Executive Creative Director William John
- Executive Design Director Nathan Crawford
- Creative Lead Sarah Heavens
- Creative William Blackburn
- Creative Avril Delaney
- Executive Production Director Sam Robinson
- Senior Producer Lizzie Mabbott
- Producer Grace McDonagh
- Executive Producer Marta Bobic
- Senior Producer William Howland
- Executive Producer Daisy Gautier
- Producer Davey Ahern
- Production Designer Andy Kelly
- DP Pat Aldinger
- Edit Producer Caylee Banz
- Editor Carlos Font Clos
- Assistant Editor Victoria Man
- Assistant Editor Chris Day
- 2D Lead Peter Hodsman
- 3D Lead Mickey O'Donoghue
- Colorist Hannibal Lang
- Sound Designer Sam Ashwell
- Sound Designer Mark Hellaby
- Head of Production Olivia Ray
- Producer Olivia Ray
- Executive Producer Roman Valent
- Line Producer Petr Slavik
In collaboration with Saatchi & Saatchi and CANADA directing duo Réalité, green energy brand OVO has launched this brilliantly crafted campaign, titled Power Struggle.
The cinematic, 60-second spot uses traditional effects to bring an army of angry appliances to life as they hunt down a terrified protagonist. Drawing on classic horror movie tropes, the film culminates in a final moment of desperation as the man grabs his phone and uses OVO to gain back control over the energy in his home.
Franki Goodwin, Chief Creative Officer added: “This work is what happens when a simple consumer insight takes a creative leap into something wonderfully wild. Cut from this very relatable feeling to being on set with a magi-mix having a hissy fit and debating how angry a light can get in OOH, and you’ve got us at our best. An incredible feat of agency, client and production partners with a shared ambition.”
