)
Primo joins JW Collective
)
Primo partners with JW Collective to expand presence in the UK and Europe.
Primo, one of the most renowned creative production companies in the industry, announce its strategic partnership with JW Collective, led by Jane White.
This exciting collaboration marks a significant milestone in Primo's expansion into the UK and across Europe, enhancing visibility for its directors and strengthening its presence in key international markets.
Founded in 2008 by acclaimed directors Nico Perez Veiga and Martin Kalina, Primo has earned its place among the most recognised production companies across Spain and South America. With offices in Barcelona, Madrid, Argentina, Brazil, Chile, Colombia, Mexico, and the USA, Primo has collaborated with global brands including Apple, Armani, Google, Levi’s, Nike, Pepsi, and Renault.
Through this partnership, Primo reaffirms its commitment to creative excellence and talent development, offering a powerful platform for growth and international exposure. The alliance with JW Collective will support the representation of nineteen Primo directors in the UK: Alvaro Stocker, Anderson Wright, Bandidos, Brenno Castro, Copiloto, David Findlay, El Cielo, Joana Colomar, Jonathan Gurvit, Juan Poclava, Julien Soulier, Luis Aguer, Mario Clement, Mireia Pujol, Nico Kasakoff, Omotesando, Salsa, Santi Dulce, and Wacho.
Jane White, Founder of JW Collective, comments: “We are super excited to welcome Primo, one of the strongest production companies in Europe and Latin America, into the JWC family as a production partner. We look forward to introducing their exceptional directors, service hubs, and breathtaking locations to our clients. This partnership strengthens our offering in ways I could only dream of.”
Laia Vidal, Joint Managing Director at Primo, adds: “After years of collaboration with Jane, I’m absolutely delighted to officially join forces. While I’ve independently cultivated relationships with UK agencies, this partnership allows us to amplify those connections. Jane and her team have consistently delivered exceptional opportunities, and we’re excited to build on that synergy in 2025.”
Cora Rodriguez, Joint Managing Director at Primo, says: “Collaborating with JWC opens up exciting new pathways for launching our directors and locations into the UK market. With over 12 years of experience producing in London, I’m confident in our ability to deliver outstanding results across our international offices.”
As Primo continues to evolve, this new chapter with JW Collective marks a bold step in their journey to bring world-class talent and production to a broader European audience.
