Schweppes takes first steps on Mars
Schweppes redefines the art of savouring with a cinematic film saga that takes us to Mars.
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In March 2025, Schweppes, the iconic brand known for its successful campaigns, ushers in a new era for its brand platform, Take your time. Suntory Beverage & Food and TBWA\Paris challenge advertising conventions with a bold campaign that propels Schweppes into uncharted territory, literally.
In a world driven by urgency and speed, Schweppes chooses to go against the grain, inviting us to pause and savour the moment, just like we savour a Schweppes.
"Our strategy? To make Schweppes the most desirable brand in its category for its core audience, adults over 35, through the message "Take your time". An inspiring tagline in an era where everything moves fast, perfectly aligned with our complex, intense, and bitter recipes… that are meant to be savoured.
To embody this message, we chose a bold campaign that breaks the mold, taking the opposite approach to increasingly short and rational ads, all while maintaining that distinctively British sense of humour that defines Schweppes. From the outset, we were convinced we had a strong creative idea. The proof? The final film is an almost exact transcription of the very first script proposed by TBWA\Paris nine months ago. And the result is everything we hoped for !" said Nicolas Poillot, Global Schweppes Marketing Manager.
Credits
View on- Agency TBWA/Paris
- Production Company RSA Films
- Director Susanna White
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Credits
View on- Agency TBWA/Paris
- Production Company RSA Films
- Director Susanna White
- Ad Agency ELSE (In-House at TBWA France)
- Production Company Wilder Films
- Post Production Digital District/Paris
- Music ELSE (In-House at TBWA France)
- Production Service B2Y Productions
- Executive Creative Director Benjamin Marchal
- Executive Creative Director. Faustin Claverie
- Copywriter Chloe Rosiaux
- Art Director Richard Ghanem
- Producer Amer Zoghbi
- Post Producer Margot Mathelin
- Lead Compositor Jonathan Bignon
- Compositor Matthieu Bougle
- Colorist Hugo Planchais
- Production Designer Will Htay
- Executive Producer Emma Cairns
- Executive Producer. Thomas Laurent
- Line Producer Aymeric Mosser
- DP John Mathieson
- Editor Sophie Fourdrinoy
- Assistant Editor Juliette Kelber
- VFX Supervisor Marc-Thomas Cave
- VFX Producer Caroline Ray
- Colorist Anne Szymkowiak
- Head of Music & Sound Olivier Lefebvre
- Sound Supervisor Ambroise Cabry
- Producer Ivan Ivanov
- Producer. Daniel Vasev
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Credits
powered by- Agency TBWA/Paris
- Production Company RSA Films
- Director Susanna White
- Ad Agency ELSE (In-House at TBWA France)
- Production Company Wilder Films
- Post Production Digital District/Paris
- Music ELSE (In-House at TBWA France)
- Production Service B2Y Productions
- Executive Creative Director Benjamin Marchal
- Executive Creative Director. Faustin Claverie
- Copywriter Chloe Rosiaux
- Art Director Richard Ghanem
- Producer Amer Zoghbi
- Post Producer Margot Mathelin
- Lead Compositor Jonathan Bignon
- Compositor Matthieu Bougle
- Colorist Hugo Planchais
- Production Designer Will Htay
- Executive Producer Emma Cairns
- Executive Producer. Thomas Laurent
- Line Producer Aymeric Mosser
- DP John Mathieson
- Editor Sophie Fourdrinoy
- Assistant Editor Juliette Kelber
- VFX Supervisor Marc-Thomas Cave
- VFX Producer Caroline Ray
- Colorist Anne Szymkowiak
- Head of Music & Sound Olivier Lefebvre
- Sound Supervisor Ambroise Cabry
- Producer Ivan Ivanov
- Producer. Daniel Vasev
The campaign follows Ava, an astronaut on a mission to Mars. As the world holds its breath, eagerly awaiting her first step on the Red Planet, she chooses to pause, open a Schweppes, and enjoy the moment. An unexpected gesture that turns into a bold statement: truly meaningful moments deserve to be savoured.
The adventure continues through a series of films dedicated to Schweppes Agrum, Ginger Beer, and Indian Tonic, in which Ava discovers Martian civilisation and their first encounter with the unique flavuors of Schweppes.
"Rather than returning with a celebrity campaign, we revived the iconic soul of the brand with a dreamlike, cinematic universe, carried by a legendary song, the very one that accompanied the Apollo 11 mission on the BBC."
"We built the saga like a mini-series, where each episode stems from a product truth. We savour the landing with Indian Tonic, the offering of a unique drink with Schweppes Agrum, and the warmth of an intimate moment with Ginger Beer." adds Jonathan Serog, Managing Director TBWA\Paris.
The campaign's soundtrack, an a cappella version of Space Oddity by David Bowie, creates a striking contrast between the vastness of space and the intimacy of the Schweppes moment. Like Major Tom, Ava drifts above Mars, choosing disconnection over action.
Directed by Susanna White and produced by Ridley Scott Associates, this campaign embraces a visionary cinematic approach. Led by space film giants such as John Mathieson (Director of Photography for Gladiator I & II), Will Htay(Production Designer for Star Wars), and Janty Yates (Oscar-winning Costume Designer for The Martian), every detail contributes to a Mars that feels both breathtaking and real.
The campaign also breaks new ground in production. For the first time, a state-of-the-art LED screen was used to film a hyper-realistic Martian landscape. Advanced technologies recreated zero-gravity movements, while intricate VFX and 3D work captured the mesmerising dance of Schweppes bubbles in weightlessness. Every element was designed to make the act of savouring as extraordinary as setting foot on a new planet.
Schweppes has always been more than just a drink, it’s a ritual, a moment, a choice. And now, it’s a statement: even on Mars, the best moments in life are meant to be savoured.
