Protergia’s light entertainment
The Greek energy company releases a delightful Christmas campaign, centring on a rather brilliant idea – a creature with a longing for luminosity.
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Gary Freedman
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Gary Freedman
- Post Production XYZ Productions
- VFX Yeti Motion
- Creative Director Tony Zagoraios
- Sound Design Bounce Music & Sound
- Head of Creative Andreas Grigoriadis
- Creative Director Giannis Sorotos
- Associate Creative Director Chrysis Neophytou
- Copywriter Dionisia Lampadariou
- Copywriter Anastasis Mavrogiannis
- Art Director Argiro Paschou
- Art Director Konstantinos Skourletis
- DP Thimios Bakatakis
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Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Gary Freedman
- Post Production XYZ Productions
- VFX Yeti Motion
- Creative Director Tony Zagoraios
- Sound Design Bounce Music & Sound
- Head of Creative Andreas Grigoriadis
- Creative Director Giannis Sorotos
- Associate Creative Director Chrysis Neophytou
- Copywriter Dionisia Lampadariou
- Copywriter Anastasis Mavrogiannis
- Art Director Argiro Paschou
- Art Director Konstantinos Skourletis
- DP Thimios Bakatakis
This beautifully crafted campaign for Protergia was created by the Newtons Laboratory and directed by Gary Freedman through Filmiki.
Shimmering with lush light effects – kudos to DP Thimios Bakatakis and VFX/post from XYZ Productions – the spot tells the charming tale of a curious mini monster whose unusual diet – electric bulbs, fairy lights, torches – consists of anything incandescent. Low on calories, big on brightness.
Despite the fact that all that glitters is not food, the critter seems healthy enough even when vomiting out a rather spectacular stream of illuminations that renders his home town totally sparkly.
