Proximus's screen time game-changer
The Belgian telecommunications brand challenges young people to turn off their phones in a fun campaign created by AKQA.
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Credits
View on- Agency AKQA/Brussels
- Production Company Hamlet
- Director Nitram
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Credits
View on- Agency AKQA/Brussels
- Production Company Hamlet
- Director Nitram
- Post Production Frames Post Production
- Chief Creative Officer Peter Ampe
- Creative John Benois
- Creative Kenn Van Lijsebeth
- Producer Marie Libouton
- Head of Production (HP) Olivia Naudts
- Executive Producer Ruben Goots
- Executive Producer Jason Felstead
- Executive Producer Mathias Kerner
- Producer Janne Aerts
- Production Designer Stan Maertens
- DP Virgil Leclercq
- Editor Robin De Praetere
- Post Producer Basile van der Straten
- Colorist Ahmed El Gendy
- Sound Design Matteo De Marinis
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AKQA/Brussels
- Production Company Hamlet
- Director Nitram
- Post Production Frames Post Production
- Chief Creative Officer Peter Ampe
- Creative John Benois
- Creative Kenn Van Lijsebeth
- Producer Marie Libouton
- Head of Production (HP) Olivia Naudts
- Executive Producer Ruben Goots
- Executive Producer Jason Felstead
- Executive Producer Mathias Kerner
- Producer Janne Aerts
- Production Designer Stan Maertens
- DP Virgil Leclercq
- Editor Robin De Praetere
- Post Producer Basile van der Straten
- Colorist Ahmed El Gendy
- Sound Design Matteo De Marinis
Belgian telecommunications brand Proximus launches its new initiative to get teens off screens with this fun spot, created by AKQA and directed by Nitram through Hamlet.
Titled Hide and Seek, the entertaining film challenges a bunch of screen-obsessed youths to turn off their devices. Clearly horrified at this suggestion, they comedically disperse and hide, hilariously disappearing down manhole covers and blending into the bushes.
Nitram’s playful directing style, characterful performances and clever in-camera effects all add to the film’s charm, light-heartedly addressing the issue of young people spending too much time in the digital world.
