Reebok's latest will probably leave golfers teed off...
Stink Studios and director Dan French announce the sportswear brand's collaboration with Manors in a witty film that gives a rough ride to the humble golf cart.
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Credits
View on- Agency Production Company In-House
- Production Company Stink Studios/UK
- Director Dan French
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Credits
View on- Agency Production Company In-House
- Production Company Stink Studios/UK
- Director Dan French
- Executive Producer Dom Mckiernan
- DP Ben Cotgrove
- Editor Jack Singer
- Edit Producer Maggie McDermott
- Editing Stitch
- Color Harbor Picture Company/UK
- Colorist Alex Gregory
- Colour Producer Hannah Jarrold
- Sound Designer Luke Isom
- Audio Post Creative Outpost
- Composer JJ Mitchell
- Producer Jens Klit Nielsen
- Audio Producer Caroline McNally-Smith
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Production Company In-House
- Production Company Stink Studios/UK
- Director Dan French
- Executive Producer Dom Mckiernan
- DP Ben Cotgrove
- Editor Jack Singer
- Edit Producer Maggie McDermott
- Editing Stitch
- Color Harbor Picture Company/UK
- Colorist Alex Gregory
- Colour Producer Hannah Jarrold
- Sound Designer Luke Isom
- Audio Post Creative Outpost
- Composer JJ Mitchell
- Producer Jens Klit Nielsen
- Audio Producer Caroline McNally-Smith
Was it Mark Twain who said, "Golf is a good walk spoiled."? Well, Reebok might have something to say about that, as it repurposes its No thanks, I’ll walk. slogan for a new campaign announcing a collab with golf brand Manors.
Developed through Stink Studios, the work features some stylish fairway fanatics taking out their frustration on the enemy of the course - the golf buggy - with the pootling vehicle becoming a symbol for everything wrong with the game.
Directed by Dan French, the witty hero film and its social short cousins feature destruction on a massive (and sometimes miniature) scale, utilising both AI and CGI to augment the action.
“At its core, the campaign is a reminder that golf did not originate with etiquette, rules, stats, dress codes and golf carts - we added all that stuff later,” explained Luke Davies, Co-Founder at Manors. “It was a simple game played in nature. Our favourite version of golf is when you throw the bag on your shoulder and explore a new course by foot, and we really hope this campaign encourages people to ditch the cart and do that.”
“When you’re up against the big players, you need to get noticed and drive home a point of view that people can get behind,” commented Cameron Temple, ECD at Stink Studios. “Neither Manors or Reebok are known for pulling punches or shying away from brave statements, and that’s what this work is designed to embrace.”
“In some ways, this campaign felt like grassroots filmmaking - lots of creative freedom, running around on a golf course causing chaos and even handling the VFX myself,” noted Dan French, director. “It was perfect because we wanted it to have a low-fi look and disrupt some of the stuffy things found in golf, whilst still celebrating the sport. The night sequence is my favourite, recalling my attempts at golf and how most of my time was spent trying to find the ball. I wanted to capture the humour and unexpected reality of the game.”
