VCCP sets the scene for Wimbledon
A dynamic trailer for the British tennis tournament blends live-action and VFX to portray the psychological pressure players experience from a first-person POV.
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Credits
View on- Agency VCCP/London
- Production Company magna studios/London
- Director Folkert Verdoorn
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Credits
View on- Agency VCCP/London
- Production Company magna studios/London
- Director Folkert Verdoorn
- Executive Producer James Sorton
- Production Agency Girl&Bear (In-House at VCCP/London)
- Editing Stitch
- Senior Post Producer Maggie McDermott
- Editor Richard Woolway
- Post Production Black Kite Studios
- Senior Post Producer Philip Whalley
- VFX Black Kite Studios
- VFX Supervisor George Brunt
- CG Lead Milen Piskuliyski
- Color Black Kite Studios
- Colorist Tom Mangham
- Sound Designer Jon Clarke
- Sound Factory Studios/London
- Audio Producer Olivia Endersby
- Audio Mixer Jon Clarke
- Global Chief Creative Officer Darren Bailes
- Creative Director Jim Capp
- Creative Tom Lee
- Creative Alice Goodrich
- Head of Art Ali Augur
- Designer Jonathan Harper (Designer)
- Producer David Vass
- Integrated Creative Producer Phoebe Hazzan
- Head of Production Alistair Payne James
- Producer Luke Goodrum
- Production Designer Tim Gibson
- DP Konstantin Mazov
- Talent Coco Gauff
- Talent Carlos Alcaraz
- Talent Novak Djokovic
- Talent Qinwen Zheng
- Talent Jasmine Paolini
- Talent Frances Tiafoe
- Talent Aryna Sabalenka
- Talent Iga Swiatek
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Credits
powered by- Agency VCCP/London
- Production Company magna studios/London
- Director Folkert Verdoorn
- Executive Producer James Sorton
- Production Agency Girl&Bear (In-House at VCCP/London)
- Editing Stitch
- Senior Post Producer Maggie McDermott
- Editor Richard Woolway
- Post Production Black Kite Studios
- Senior Post Producer Philip Whalley
- VFX Black Kite Studios
- VFX Supervisor George Brunt
- CG Lead Milen Piskuliyski
- Color Black Kite Studios
- Colorist Tom Mangham
- Sound Designer Jon Clarke
- Sound Factory Studios/London
- Audio Producer Olivia Endersby
- Audio Mixer Jon Clarke
- Global Chief Creative Officer Darren Bailes
- Creative Director Jim Capp
- Creative Tom Lee
- Creative Alice Goodrich
- Head of Art Ali Augur
- Designer Jonathan Harper (Designer)
- Producer David Vass
- Integrated Creative Producer Phoebe Hazzan
- Head of Production Alistair Payne James
- Producer Luke Goodrum
- Production Designer Tim Gibson
- DP Konstantin Mazov
- Talent Coco Gauff
- Talent Carlos Alcaraz
- Talent Novak Djokovic
- Talent Qinwen Zheng
- Talent Jasmine Paolini
- Talent Frances Tiafoe
- Talent Aryna Sabalenka
- Talent Iga Swiatek
In collaboration with agency VCCP, The All England Lawn Tennis Club has launched this high-intensity spot building anticipation for this summer’s Wimbledon Championships.
Directed by Folkert Verdoorn through magna studios, the hero film visualises the pressures athletes feel on court from a first-person perspective, as familiar elements of the game become warped and distorted at crucial moments.
Darren Bailes, Global Chief Creative Officer at VCCP, said: “This was a rare opportunity to create something for a brand that truly stands alone. Wimbledon is revered around the world, not just for its heritage, but for what it demands of its players. Everything means more at Wimbledon – the pressure, the focus, the will to win. With ‘There is only one Wimbledon’, we wanted to visualise that psychological battle and show what it really takes to win on this stage.”
