Renovate your pantry with LesserEvil

LesserEvil’s new Renovate Your Pantry campaign is an ambitious, creatively bold move from the better-for-you snack brand known for its clean ingredients and playful personality running through November of this year.

This fully integrated campaign, produced in partnership with award-winning LA-based creative studio SixTwentySix and directed by Nolan Goff, taps into the growing demand for wellness-forward snacking without sacrificing flavour or fun. The brand brings its mission to life through a fresh mix of OOH, TVC, influencer, in-store and experiential, rolling out across major cities like Seattle, Nashville, and Philly through November.

The centrepiece: a dynamic series of ads blending live action with stylised 3D animation, set in two distinct pantry “worlds” that mirror the consumer’s journey from conventional to better-for-you snacking. It’s a clever and visually rich metaphor for pantry transformation, perfectly aligned with LesserEvil’s ethos: snacks that taste good, feel good, and do good.

“Every day is an opportunity to upgrade your snack game,” says Caitlin Mack, VP of Marketing at LesserEvil. “This campaign is about making that upgrade irresistible.”