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Ricardo Jones joins JOJX for US representation
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Originally from Brazil, Jones began his career as a creative in Rio and São Paulo before transitioning into directing. His filmmaking roots were shaped by a craft-first, DIY ethos.
Acclaimed director Ricardo Jones and former creative has signed with award-winning production company JOJX for representation in the United States.
Known for his deeply human lens and cinematic storytelling, Jones brings a unique combination of creative instinct, technical mastery and emotional clarity to the JOJX roster, creating work that resonates after the screen fades.
Originally from Brazil, Jones began his career as a creative in Rio and São Paulo before transitioning into directing. His filmmaking roots were shaped by a craft-first, DIY ethos and rigorous attention to detail, before co-founding Stink São Paulo. Based in Los Angeles, Jones adds a fresh, globally-informed voice to JOJX, offering both imaginative visual storytelling and culturally-attuned narratives.
“I approach directing with a creative instinct, craftingvvisuals, dynamic performance, and cultural depth to create work that stays with you and provokes emotion,” says Jones. “My job it’s to make people feel. That’s the only thing that lasts.”
Jones' work lives at the intersection of concept and craft, guided by instinct and grounded in emotional truth. From Mera and Netflix to Nike and Peloton, he brings cultural fluency, human depth and energy to every project. Often working direct-to-client, he’s known for turning big brand visions into work that connects, transforming strategy into soul.
Recognised at some of the world's most prestigious advertising festivals, including Cannes Lions, D&AD, Clio, One Show, and Ciclope, Jones’ work includes landmark achievements, such as Brazil’s first-ever Cannes Lions Film Grand Prix for for Leica’s ‘100’, and a Golden Lion for Bodyform’s Blood, alongside multiple awards for Film Craft and Innovation.
“We couldn’t be more thrilled to welcome Jones to the roster,” says Sevasti Buford, Partner and Executive Producer at JOJX. “He brings a rare combination of experience, technical skill and high concept vision to everything he touches. His energy, and ability to move fluidly between formats, cultures, and genres, whilst keeping a core idea intact, is exactly the type of creative energy we value at JOJX.”
Jones’ signing marks another step in JOJX’s strategic expansion, reinforcing the company’s commitment to building a roster of directors who combine creative diversity, cultural relevance, and storytelling excellence.
