RSCA’s sporting renaissance

In this bold and inspiring short film titled Noblesse Oblige, ILA director Heleen Declercq artfully transforms the story of Brussels’ most iconic sports club, the RSCA, into a powerful visual statement.  

Through a montage of striking vignettes which possess an almost painterly quality in their composition and illumination, the poetic creative serves as a stirring manifesto for the brand’s traditional principles of leadership, confidence, class with modern values like integrity and inclusivity.  

From a rearing horse on the RSCA pitch to a crystal chandelier above a public football field, each image, elevated by Kamiel Doens’ cinematography, was carefully crafted to capture RSCA’s power and prestige.