Sandisk unveils “Memory Man"
Sandisk unveils “Memory Man,” a bold campaign to amplify human creativity.
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Sandisk have launched a new one-of-a-kind campaign that amplifies the limitless power of human creativity with “Memory Man,” a five-foot-two robot designed to be an observer and reflector of the creative process.
Created by Sandisk and brought to life in collaboration with creative agencies Callen and 1stAveMachine, Memory Man is the ultimate content creation buddy and is designed to bring humour to the unsung hero of content creation, storage.
His mission is to aid and amplify this creativity, while giving people unparalleled access to the process of creation, showcasing how Sandisk’s Creator Series products empower boundary-pushing content makers with storage solutions that make their workflows seamless.
Credits
View on- Agency Callen/Austin
- Production Company 1st Ave Machine
- Director Devin (Supertramp) Graham
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Unlock full credits and more with a shots membership
Credits
View on- Agency Callen/Austin
- Production Company 1st Ave Machine
- Director Devin (Supertramp) Graham
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Callen/Austin
- Production Company 1st Ave Machine
- Director Devin (Supertramp) Graham
To help capture these moments, Memory Man comes equipped with a SANDISK Creator Phone SSD embedded in his heart and two high-def cameras, one in each eye.
The four-week campaign kicks off on Facebook, Instagram and YouTube, following Memory Man as he ships himself to some of the most innovative creators, Devin Super Tramp (Graham), Simone Giertz, and Gong Bao, to shoot the unposed, unfiltered moments that truly represent their full creative process. From stunt training to DIY builds, Memory Man comes to witness and understand how incredible and limitless creativity can be.
