Crush your cravings with Campbell's
Campbell's Chunky targets "craveable meal" space with NFL QB Jayden Daniels campaign.
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Campbell's Chunky is making a bold play to redefine how consumers think about satisfying their cravings with its new "Crush Your Cravings" campaign.
The integrated campaign addresses an evolving consumer landscape where people are seeking hearty, bold-flavoured meal options that deliver real satisfaction. Campbell's answer? Position Chunky as the craveable meal it actually is, competing directly with QSR and frozen food categories rather than traditional soup.
Credits
View on- Agency Leo Burnett/Chicago
- Production Company Caviar/Los Angeles
- Director Neal Brennan
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Credits
View on- Agency Leo Burnett/Chicago
- Production Company Caviar/Los Angeles
- Director Neal Brennan
- Executive Producer Michael Sagol
- Head of Production Cat Craven-Griffiths
- Executive Producer Tova Dann
- Editing The Den Editorial
- Editor Matthew Hilber
- Executive Producer Rana Martin
- Senior Post Producer Kortney Rubottom
- Post Production Harbor Picture Company/USA
- Colorist Karol Cybulski
- Head of Color Oisin O'Driscoll
- Post Producer Sarah Banks
- Senior Producer Brad Martin
- Producer Valerie Ortiz
- Executive Creative Director Dean Paradise
- Creative Director Chris Von Ende
- Creative Director Lincoln Boehm
- Associate Creative Director Stuart Tierney
- Associate Creative Director Alex Zermeno
- Executive Producer Will St Clair
- Line Producer Chloe Stella
- Executive Post Producer Lauren Shawe
- Post Producer Lauren O’Machel
- VFX Artist Jason Kerman
- Senior VFX Artist Pete Olson
- VFX Artist Katrina Nelken
- Creative Director Jason Ryan
- Talent Tyler Biadasz
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Credits
powered by- Agency Leo Burnett/Chicago
- Production Company Caviar/Los Angeles
- Director Neal Brennan
- Executive Producer Michael Sagol
- Head of Production Cat Craven-Griffiths
- Executive Producer Tova Dann
- Editing The Den Editorial
- Editor Matthew Hilber
- Executive Producer Rana Martin
- Senior Post Producer Kortney Rubottom
- Post Production Harbor Picture Company/USA
- Colorist Karol Cybulski
- Head of Color Oisin O'Driscoll
- Post Producer Sarah Banks
- Senior Producer Brad Martin
- Producer Valerie Ortiz
- Executive Creative Director Dean Paradise
- Creative Director Chris Von Ende
- Creative Director Lincoln Boehm
- Associate Creative Director Stuart Tierney
- Associate Creative Director Alex Zermeno
- Executive Producer Will St Clair
- Line Producer Chloe Stella
- Executive Post Producer Lauren Shawe
- Post Producer Lauren O’Machel
- VFX Artist Jason Kerman
- Senior VFX Artist Pete Olson
- VFX Artist Katrina Nelken
- Creative Director Jason Ryan
- Talent Tyler Biadasz
The campaign features Washington Commanders quarterback Jayden Daniels and teammate Tyler Biadasz – with a fun cameo from Jayden’s mother, Regina, in creative executions focused on spaces where consumers indulge their cravings for food and football, including a humorous 2.5-minute skippable YouTube ad where viewers can either skip to football content or watch Biadasz eat soup for the full duration.
The campaign launches digitally and socially on September 29, with linear TV spots debuting October 2 during NFL games, running through February 2025.
Created by Publicis Groupe’s bespoke Power of One solution and powered by Leo Chicago (creative), MSL (PR), Spark Foundry (media/influencer).
